As far as brand building is concerned, most companies make the mistake of taking a shot in the dark without a clear, unified brand strategy and message. Building a proper
Video can be a significant component of a strong content marketing strategy, especially when you do it right. Creating strong video content for your brand is an excellent way to
Consistency and quality remain the key objectives; however, businesses should also be willing to sell through their social channels. As social media platforms are changing at an accelerated pace, it’s
Whether you are running your small business out of a warehouse or out of your home, there is one thing you can always use: More clients. In addition, the catch-all
Web visitors today are sharper and more judgmental than ever. And, they are only growing more so, as the people who have grown up with internet access take on a
One of the best ways to improve your website’s SEO (Search Engine Optimization) is to make Google a fan of your website. There are several ways to rank highly with
After graduating from Texas Tech University in 1994, I had high hopes of becoming the world’s best public relations guru. While I did get pretty good at my job, I’m
Many business owners believe that a company’s “brand” is simply the company’s name and logo. Well, that’s not exactly true. A brand is much more than that. Your business name
The goal of any website is to capture qualified leads, right? So, what’s the best way to let your prospective clients know you exist? Getting your website to rank on
