Thursday, December 9, 2021

Why Isn’t Anyone Liking Your Posts? Here’s How to Fix Your Facebook Strategy

You’ve finally launched your Facebook business page. Your logo’s looking fresh, you’ve uploaded some cute content (hello, adorable kid in front of your new merch display 😍), and you’re ready for the likes, comments, and messages to roll in.

But then… nothing. A few likes here and there. Crickets in the comments. Weeks go by and you’re wondering—“Is Facebook even worth it anymore?”

If that sounds familiar, take a deep breath. You’re not alone. Getting traction takes more than just showing up—it takes a smart Facebook business page strategy. Let’s talk about what might be going wrong and how to turn things around.

First Things First: Set the Right Foundation

Before we talk content, contests, or engagement, let’s make sure your page is actually set up for success.

🛠️ Fill out your profile completely – Your business description, hours, category, and contact info should be crystal clear. These show up on Google and in Facebook’s internal search.

🔍 Use relevant keywords – Think about what your audience might be typing in: “Tulsa dog groomer,” “custom cakes OKC,” “local boutique in Broken Arrow.” Sprinkle those into your bio, services, and about section.

🖼️ Make your cover photo count – This is your digital storefront. It should feel on brand and interesting enough to stop the scroll. Pro tip: update it seasonally or for promos!

📣 Tell people you’re here! – Share your new page with friends, add social icons to your website, and encourage your email subscribers to follow you. No one can like your page if they don’t know it exists.

Don’t Just Get Likes—Get the Right Likes

Sure, it feels good to see that thumbs-up count climb—but likes from people who will never buy from you? Not super helpful.

Use Facebook’s Audience Optimization tools to get your content in front of people who actually care. If you’re a Tulsa-based dog groomer, target folks who love pets and live nearby. That’s your people!

🎯 Pro tip: Partner with local events or charities your ideal customers already support. Promote a dog rescue walk-a-thon, and your post now has value, visibility, and reach. That’s how you build a Facebook business page strategy that works smarter—not just louder.

Post With a Purpose

You’ve heard it before: “Post engaging content.” But what does that actually mean?

It’s not about what you think is fun—it’s what your audience connects with. Look at your Insights tab. What posts get comments, saves, or shares? Keep doing more of that.

✨ Some proven ideas:

“Behind the scenes” moments
Funny or emotional videos
Educational content
Polls and questions
Seasonal or trending topics

If no one responds to your post about new store hours but loves your “Funny Friday” memes? That tells you a lot. Don’t ignore the data—use it.

Social Media Is a Two-Way Street

Here’s the part many businesses miss: posting isn’t enough. You’ve got to talk back.

If someone comments, respond—even if it’s just a “Thanks, we love this one too!” This creates community and trust, and it signals to Facebook’s algorithm that people are interacting with your page.

Bonus: the more relationships you build, the more likely those people are to see your posts in the future. Win-win.

Run a Contest (Because Everyone Loves a Prize)

If you’re struggling with visibility, few things work faster than a low-barrier giveaway. It doesn’t have to be huge—even a $20 gift card can drive major engagement.

Here’s a simple contest formula:

Ask people to like your page, share the post, and tag a friend
Make the entry fun—like “post a silly pic of your pet” or “vote on our new product”
Choose a winner and celebrate them with a shoutout

This kind of content boosts your reach and brings new eyes to your business. And best of all? It feels organic, not salesy.

Timing Is Everything

So when should you post? That depends on your business.

🍩 Run a bakery? Post that cinnamon roll goodness bright and early.
🍽️ Own a fine dining spot? Post dinner specials mid-afternoon to catch people planning their evening.
🛍️ Have a boutique? Evenings or weekends tend to do well for retail.

And don’t be afraid to test! Try posting at different times and days—then use your analytics to see what gets the most traction.

As a rule of thumb, aim for at least 4–5 posts per week. More if you’re getting engagement. Less if you’re throwing spaghetti at the wall.

Still Stuck? Call in the Experts

We get it. You’ve got a business to run. And some days, the last thing you want to do is come up with a clever caption that fits your brand and the algorithm.

That’s where we come in.

At Chatter Marketing, we build Facebook strategies that go way beyond “post more.” We’ll help you clarify your brand voice, craft scroll-stopping content, and target the exact audience that wants what you’re selling.

Because let’s be honest: it’s not about the likes. It’s about building real connection, real community, and real results.

TL;DR? Here’s Your Facebook Fix-It Checklist:

✅ Complete your profile with smart keywords

✅ Share your page and make it easy to find

✅ Post content your audience actually cares about

✅ Respond to comments and messages—always

✅ Run giveaways to boost reach

✅ Post consistently and track what works

✅ Target the right people, not just “everyone”

✅ Ask for help when you need it

Ready to stop guessing and start growing? Let’s build a Facebook business page strategy that finally gets you noticed (and liked, and followed, and messaged 👏).