Marketing Insight: Five Tips From a Veteran

After graduating from Texas Tech University in 1994, I had high hopes of becoming the world’s best public relations guru. While I did get pretty good at my job, I’m

Is it Time to Rebrand Your Business?

Many business owners believe that a company’s “brand” is simply the company’s name and logo. Well, that’s not exactly true. A brand is much more than that. Your business name

All About Blogs

Welcome to our blog… about blogs. Yes, that’s right, we’re talking about the importance of blogs. Why? Because blogs not only help you provide useful and relevant information to your

To Blog or Not to Blog? That is the Question!

When you hear the word, “blog,” it may conjure up images of activism, fashion or even food, but the fact is, blogs are everywhere and pretty much cover a spectrum

Marketing To Millennials Now and into the future

Millennials are likely the most talked about, written about generation in history. They’ve especially caught the attention of those looking to cash in on the buying power of this generation.

What is Public Relations and Why Do I Need It?

The Evolution of Public Relations By definition, the field of public relations is the professional maintenance of a favorable public image by a company, organization or a famous person. Often

What is Rebranding and Why is it Necessary?

Is it time to rebrand your business? How does marketing differ from branding? To know the answer to that question, you must first understand the meaning of branding. Even those