Marketing Insight: Five Tips From a Veteran

After graduating from Texas Tech University in 1994, I had high hopes of becoming the world’s best public relations guru. While I did get pretty good at my job, I’m

Is it Time to Rebrand Your Business?

Many business owners think a brand is just a logo and a name. While these are vital pieces of the puzzle, a true brand is much more than what meets

Why Blogs Are a Must-Have Tool for Your Business

Welcome to our blog… about blogs. Yes, it might sound meta, but we’re diving into why blogs are more than just a space to share thoughts—they’re a powerful tool to

To Blog or Not to Blog? That is the Question!

When you hear the word, “blog,” it may conjure up images of activism, fashion or even food, but the fact is, blogs are everywhere and pretty much cover a spectrum

Marketing To Millennials Now and into the future

Millennials are likely the most talked about, written about generation in history. They’ve especially caught the attention of those looking to cash in on the buying power of this generation.

What is Public Relations and Why Do I Need It?

The Evolution of Public Relations By definition, the field of public relations is the professional maintenance of a favorable public image by a company, organization or a famous person. Often

What is Rebranding and Why is it Necessary?

How Does Marketing Differ From Branding? Is it time to rebrand your business? To know the answer to that question, you must first understand the meaning of branding. Even those