Hiring an In-House Marketing Team vs an Agency
Business owners can either hire their own employees, or hire an outside agency to handle marketing. You might think that having your own employees that know your specific products and services best is the answer. However, there are many benefits to hiring a marketing agency. If you have an internal marketing team, all they will […]
How To Maximize Your Marketing Dollars
Maximizing the ROI (Return on investment) on your branding projects is easy if you know what to do. Every time you start a new project, start with these guidelines and you will have a successful outcome every time! Have a clear purpose. What is your goal for this project? What do you want it to […]
The Power of Storytelling, Digital Marketing, and Business Growth: Insights from Heather Berryhill
Click here or or the video above to watch. In the world of marketing and entrepreneurship, the ability to pivot, innovate, and connect with audiences is essential. During a recent Business Behind the Scenes event hosted by the Tulsa Regional Chamber, Heather Berryhill, founder and CEO of Chatter Marketing, shared her inspiring journey, key business lessons, and […]
When Fear and Panic Effect Overall Consumer Spending
Economic downturns, market fluctuations, and global crises—these challenges aren’t new to seasoned business owners or marketers. Having spent over 25 years navigating the ever-evolving world of marketing, I’ve seen clients through everything from the 2007–2009 subprime mortgage crisis to the COVID-19 pandemic. And one thing remains true: how your business responds to uncertainty from a […]
Print Marketing Essentials for Every Business
Before delving too quickly into some of the essentials used to help create company branding and awareness, let briefly discuss two common types of printing. Depending upon the collateral specifications, you will need it to be printed digitally or on an offset press. How do you choose? Digital Printing Digital printing now makes full color […]
7 Digital Marketing Trends to Watch in 2020
2019 saw greater usage of a number of technologies that are transforming the way consumers receive content and how companies are better able to use it to expand their marketing reach. With 5G mobile technologies continuing to emerge and voice-activated devices making it into more and more homes, 2020 is destined to see enhancements to […]
6 Major Principles of Brand Management for Successful Business
Brand Strategy: How to Build a Strong, Consistent Brand That Drives Results Many companies make the mistake of building a brand without a clear strategy—essentially taking a shot in the dark and hoping for success. Without a unified brand message, strong identity, and consistent execution, marketing efforts often fall flat, leading to wasted time, resources, […]
5 Useful Lead Generation Strategies for 2019
Whether you are running your small business out of a warehouse or out of your home, there is one thing you can always use: More clients. In addition, the catch-all term for the way to acquire these new clients? Lead generation. So as to expand, your business has to gain exposure to new prospective customers […]
Marketing Insight: Five Tips From a Veteran
After graduating from Texas Tech University in 1994, I had high hopes of becoming the world’s best public relations guru. While I did get pretty good at my job, I’m not sure I accomplished the title of “World’s Best,” but I could certainly hold my own. Over the years, my career evolved. I quickly learned […]
Why Blogs Are a Must-Have Tool for Your Business
Welcome to our blog… about blogs. Yes, it might sound meta, but we’re diving into why blogs are more than just a space to share thoughts—they’re a powerful tool to grow your business. Whether you’re looking to engage your audience, boost your SEO, or position your brand as an industry leader, blogging can make it […]