Once the videos
were produced, it was time to launch the social media campaigns. We took each video and ran separate campaigns, targeting the entire city through social targeting
. We also developed a landing page within the City of Sapulpa’s website where people could get additional information as needed.
Upon launch—and throughout the entire campaign—our team anticipated negative responses from the citizens of Sapulpa. And we were right, but we weren't discouraged. Our team
of social media professionals handled each and every comment and worked with city leaders to combat the negative criticism. There were even moments when the city leaders wanted to pull away from the campaign because of the negativity associated with each proposition. They feared that negative comments would affect the overall outcome of the election. Our team of professionals expected the onset of negativity and did our best to educate and explain each proposition—and it worked!