Dr. Brent Laughlin
The Task at Hand
When family physician Dr. Brent Laughlin left a 35-year career at a Tulsa hospital, he faced a new challenge: going out on his own and starting over. He needed to build a brand-new practice from the ground up. To do that, he shifted to a more personalized MDVIP model.
Before launching his own practice, Dr. Laughlin reached out to Chatter Marketing for help building his brand. The goal was ambitious—secure 400 new patients within just a couple of years.
The task wasn’t easy, but the Chatter Marketing team embraced the challenge. They developed a focused plan to get him noticed quickly in the marketplace.
The Strategy
- Brand & Correspondence System
- Website
- Video
- Social Media Ad Strategy
Brand & Correspondence System
The new logo design features “Dr. Brent Laughlin” paired with the MDVIP badge, signaling to potential patients that personalized medicine sits at the center of his practice. A stethoscope wraps around the “a” and hangs from the “d,” reinforcing his identity as a physician.
His business card now includes his photo on the back, creating a more personal touch and emphasizing the one-on-one relationships he builds with his patients.
Next, icons for all of his social platforms were added to guide patients toward reliable online information about his practice.
Branded notepads round out the materials, offering another personalized detail that strengthens the professional, cohesive patient experience.
We designed the website with a very personal approach. The goal was simple: help potential patients connect with Dr. Laughlin as a person, not just as a physician.
Dr. Laughlin takes medicine seriously, but he also prioritizes one-on-one care. He treats each patient as a whole individual—not a collection of symptoms. His website needed to reflect that mindset and clearly show that his patients are never just a number.
Throughout the site, visitors see personal photos of Dr. Laughlin, videos that highlight his background, and other authentic elements that build trust. Video played a key role in the strategy. It allows potential patients to feel like they already know him before they ever leave the website.
We also positioned doclaughlin.com as a true healthcare resource. The “Wellness Corner,” “System Checker,” and “Medical Minute” sections give patients quick access to helpful tools and information. These features keep both current and potential patients returning to the site again and again.
Social Media Marketing
Social media is meant to be, well, social. We wanted Dr. Laughlin to become connected with his potential new patients through social for them to get to know him on a deeper level. We used video, health tips, LIVE Q&A sessions, and digital ad strategies to get in front of the most people within his geographic area. To date, he has close to 1K followers combined on his chosen platforms.
We started building Dr. Laughlin’s marketing strategy to reach new patients before his official retirement from his previous employer. He basically started at zero. We started the pre-planning (website design & correspondence system) at the end of 2018 and officially launched his full-on marketing strategy in April of 2019. As of the beginning of 2022, Dr. Laughlin has reached his patient max number of 500 and has a waitlist in tact.
