Is it Time to Rebrand Your Business?

Many business owners believe that a company's "brand" is simply the company's name and logo. Well, that’s not exactly true. A brand is much more than that. Your business name and logo ARE the key ambassadors for your brand. It’s so important that both be strong. But there’s really more to your band than meets the eye.

Your company's brand is really the experiences your customers and prospects have with your company. A good brand communicates what your company does and how it does it. A good brand also establishes trust and credibility with your prospects and customers. And because a brand evolves over time, many companies, including some of the most successful ones, rebrand.

You may have noticed recent rebrands by large organizations like Taco Bell, McDonald’s, Pandora, and Mastercard. It's worthwhile to look closely at why companies rebrand and what your own company should know to successfully rebrand your business. When should a company even consider rebranding? Here are ways you can know when the time is right.

Differentiate from your competition. 

If your company name is too generic or similar to another business, you’re hurting your brand. A generic logo will similarly hurt your brand. A related problem occurs when you use stock art in your branding or marketing materials: You may be hurting your brand because everyone recognizes stock art when they see it; and those photos may turn up being used by your competitors.

This is where rebranding comes in: It can help your business stand out from your competitors' by showcasing the things that make your company different and better.

Even the best companies change their brand identity. It's not unusual for a company to outgrow its name and look for a fresh, unique business name that can help grow its business. Maybe it's time that your company do the same.

Companies should rebrand to give new life to outdated branding. 

It's possible that your Comic Sans font, flash-based website or 1990s color palette is dragging your brand down and making your business look outdated. The answer is “rebrand.” Smart companies rebrand because they know that good design can make or break a business, because they know they've outgrown their original mission. 

This is a common problem, We always advise clients to make sure their business name is not too narrow or literal.

Company have a poor reputation? Rebrand!

Many times, it’s necessary to break ties with a bad reputation and visibly demonstrate a commitment to a new, improved culture. If your business is struggling to overcome a negative reputation, a rebrand can help consumers see you in a fresh new light.

Is your business evolving? Rebrand!

Sometimes, a business gets the opportunity to expand or target a new market. When that happens, it's important to ensure that your new customers and prospects can connect with your brand. Expanding to a new demographic and significantly grew its business.

A Guide to Rebrand Successfully

Start by understanding your mission and values. 

Before you rebrand, it's crucial that you clearly understand your company's mission and values. Consider and assess what makes your company special. Why does your company exist, and what values does it have that are essential?

Develop a rebranding strategy that works with your existing branding. 

Many companies don't have the luxury of starting from a clean slate. If you're doing a partial rebrand, make sure to take the existing brand assets into account. 

At Chatter Marketing, we believe a consistent brand helps increase the overall value of your company by reinforcing your position in the marketplace, attracting better quality customers with higher retention rates, and raising the perceived value of your products or services. In contrast, erratic, inconsistent behavior quickly leads to confusion and mistrust.

Consider the market and your competition. 

Before you rebrand, do your due diligence. Research what your competition does. Determine how you stand apart from your competitors, and what your true value proposition is. It's vital that your new brand be fresh and relevant, but not so of-the-moment that it ends up looking dated too quickly.

Collaborate with your team. 

Your brand may be one of your most important company assets, but just as valuable are the people that help grow your business every day. Include voices from across your company: Some of the best ideas and most valuable feedback come from departments you might not expect.

Manage the rebrand carefully. 

A rebrand is often a complex and lengthy endeavor. Without a careful plan of attack, a well-managed process,  and experts to help you along the way, the rebrand can quickly go off the rails. Set deadlines and mitigate going down those pesky rabbit holes with a well thought-out project plan.

Launch your rebrand and tell the world. 

Even the most incredible rebrand is wasted if you never actually launch it. Make sure you plan your rebrand launch and be prepared to explain why you rebranded. Minimize the risk of customer confusion through a carefully planned launch that showcases the story behind the rebrand.

SEO vs. Google AdWords: Which is right for your business?

The goal of any website is to capture qualified leads, right? So, what’s the best way to let your prospective clients know you exist? Getting your website to rank on Google is one of the many challenges businesses face when marketing their products and services. Should you pay for Google AdWords, or put in some effort and play the long game with Organic SEO (Search Engine Optimization)? It’s a tough question and one that needs careful consideration. Most businesses don’t know whether to engage in an organic SEO strategy or a paid search strategy, or use both. We’re here to help you navigate the storm.

Organic Search Engine Optimization

The biggest advantage to having a strong organic SEO ranking is that it tends to be more trusted than advertised rankings. Google has been around long enough for users to be wise to when they are being advertised to. And, statistics reveal that a high organic ranking attracts 50% more click throughs than the top AdWord listing.

With this in mind, businesses that recognize higher organic rankings means increased trust which in turn equals increased revenue. However, it’s not as simple as ‘if you build it they will come’. In fact it’s far more complex. Which is where SEO comes into play.

At Chatter Marketing, we ensure our websites are Google friendly—increasing performance and trust—and in turn are more trusted in the eyes of the almighty search engines. We make sure your copy is relevant, your headings are appropriately tagged, your sites images are optimized and tagged, and that your site is mobile friendly. 

We’ve seen some incredible results for our SEO clients, but it’s not an exact science and it is a moving target. Google regularly updates their search algorithm which impacts how they rank sites. Organic SEO takes effort, focus and a lot of patience but, once your site is established, it undoubtedly yields incredible long-term results that help businesses grow based on merit and trust rather than depth of pockets.

Google AdWords

There are many forms of paid online advertising, but for this blog, we’ll focus on Google AdWords. They are after all the biggest and better known player. AdWords is a great way to elevate your listing to the top of the pile. However, it does come at a price and, if it’s not managed correctly.

Google AdWords charges on a Pay Per Click (PPC) basis. That is, when someone clicks on your ad, you’re charged. Popular search terms are more expensive to purchase than those that are less popular. The rate you are charged per click is dependent on your market and where you’d like to rank. For example, a company paying $0.20/click will likely not rank above a company paying $0.30/click. It’s just the system.

When starting a paid marketing campaign it’s important to understand what your customers are searching for when looking for your service. The biggest advantage of PPC is that you can control which terms your website will be listed for. This is especially helpful when you’re trying to determine which keyword term yields the best results. Using Google AdWord management tools, you can easily see which keywords are converting into site visitors.


There really is no right or wrong answer here. It’s all depends on your business, competition and budget. For many businesses, a mixture of organic and paid results often works best. The organic ranking gives your business some authority, trust and longer term results, while paid ads provide an immediate high ranking placement and increased visibility.

Whether you’re going to manage your own digital marketing or engage an agency such as Chatter Marketing, we recommend doing your research. What are your competitors doing? How are they ranking? How are they winning work? What keyword terms do they use? And when all else fails, turn to Chatter Marketing to help you stand out in a sea of competition.

'Develop strategies that work, without breaking the bank'.
Heather Berryhill, President and CEO of Chatter Marketing, Inc.

Heather Berryhill, President and CEO of Chatter Marketing, Inc.

Heather Berryhill of Chatter Marketing: 'Develop strategies that work, without breaking the bank'.

All About Blogs

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Welcome to our blog... about blogs. Yes, that’s right, we’re talking about the importance of blogs. Why? Because blogs not only help you provide useful and relevant information to your target audience but they also boost your SEO. Did you know that?

According to HubSpot, the reason why blogs help with your SEO is because they position your site as a relevant answer to your customers questions. 

One very important thing to focus on while writing your blog is keywords. For example, if you are marketing to college students who use Apple products, placing keywords like Apple Inc., iPhone, iPad, MacBook, Steve Jobs, laptop, and current technology would all be great keywords for your blog. 

When your target audience searches for something relating to Apple products, your goal is to pop up on that search engine ahead of other companies or firms that may be targeting the same audience or offering a similar product or service. 

Another highly important thing to remember is that search engines pull up sites that are RELEVANT. This means that you want to be updating your blog posts at least every month with a topic that is relevant to the times and to your audience. Focusing on current events that could relate to your audience is a prime way to maintain relevance while also using up-to-date content that will intrigue your readers. 

Again, when targeting an audience that includes college students who use Apple products, a great blog would possibly include something about the suspected release date of the upcoming iPhone X Plus. This information would be relevant to your audience and would also be current which would then boost your SEO.

While maintaining a monthly blog and using specific keywords to boost SEO are very important, the final key to great blog posts is to relate and intrigue your audience. Providing useful information that is beneficial to the reader is what will keep them coming back, reading more, and possibly even subscribing to your website. 

Through keywords, a targeted audience, and relevant information, your blog can transform into a tool that will increase quality backlinks to your site and build that customer relationship you are looking for. 

Reach vs. Impressions — What’s the Difference?

Reach & Impressions

But, what do those terms really mean to you as a business owner? What do they mean for the campaigns you are running on your social media platforms?

When working with social media marketing, there are a lot of different insights and analytics that can get confusing to the average Joe. Those insights to us...are priceless! And they should be to you too IF you understand what they are. They're there to provide the numbers you need to understand the success of your marketing efforts.

Reach and Impressions are often two terms that get mixed up or confused and it's important to know the difference between the two. Why? Because understanding the difference can help you determine your course of action when it comes to running a successful campaign.

So, to lay it out plain and simple, your REACH is the number of people that have viewed your content while IMPRESSIONS is the number of times your content was displayed, whether it was clicked on or not. 

Because of the metrics on social media, your impressions, especially when your content has a budget behind it, usually have higher results in comparison to your reach. This is because, again, impressions are a result of how many times your content is shown on social, whereas your reach is how many times someone sees that content.

Clear as Mud?

Think about it this way. Say your friend goes to a concert and posts a few photos of the event on their social media page. Their content will be seen by other followers and will also still show up on THEIR Facebook even if YOU don’t see it. See the difference? The content is still on the social media site so it is generating impressions but you have to see that content in order for you to be included in the post’s reach.

Social media is always changing and who knows, things might change tomorrow but that’s what makes our job at Chatter interesting. One of the most exciting things about social media marketing is watching how little tweaks to your campaigns can increase your reach and impressions! There’s so much more to understand about social media insights and analytics but if you do have further questions, we’d be happy to help! Always keep up with your branding and campaigns on social media to get people talking about you and your company.

Why? Because Chatter Matters!

3 Reasons Why You Should Be Using Video
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As the great American Author, Seth Godin, put it, “People do not buy goods and services, they buy relationships, stories, and magic.” When trying to tell the story of your brand or business, you want to be as creative and humanistic as possible. You may be asking, “How do I do that?”

The answer: video storytelling.

As human beings, we are more prone to interact with visual information rather than reading overwhelming text on a page. With phones and tablets being extremely accessible, we have seen a change in the digital landscape. This includes an exponential decrease in the personal and desktop computer — which is why video marketing has skyrocketed.  

Why Video?


There are virtually no boundaries on where, how, and when people can interact with video content. They have the freedom to create fun, innovative and visually appealing content.


Customers can get the critical information they need in short time frame. Large corporate companies, startups, and new businesses are creating compelling video content that captures the story and uniqueness of their brand or product in just a matter of seconds.


It is estimated that 92% of people who consume mobile videos share them with other people, so much larger audiences see it. In fact, Video is projected to claim more than 80% of all web traffic by 2019.

Video marketing is quickly emerging, and the stats prove that it is becoming one of the best marketing mediums out there. Are you ready to boost your brand with video? With the combination of our creative ideas and tech-savvy execution, we can make your next big product a giant success with video storytelling. Call Chatter Marketing today. We’re the answer to boosting your video presence!


Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.

Heather BerryhillComment
Wonder Women
Wonder Women - Chatter Marketing

Chatter Marketing Founder & President, Heather Berryhill, was featured in the September/October issue of The Chamber Report featuring Women Business Leaders in the Tulsa area. Being amongst our communities very own "Wonder Women" speaks volumes about the leadership we have here at Chatter Marketing! Thank you Tulsa Regional Chamber for this awesome feature of our Women Business Leaders!

4 Reasons Your Company Should Use a Creative Agency
Creative Agency - Chatter Marketing

Creating an effective advertising or social media campaign requires a great deal of thought, time and effort. Creative agencies can give your brand that visual facelift it deserves. We develop concepts and strategies allow your creative voice to be heard. One that stands out against your competitors. Yes, you could handle your own marketing, but wouldn't you rather leave it to the professionals? Creative agencies know marketing strategy. We give you that something polished. Something bold and representative of who you are as a company. Still not convinced? Here are our top four reasons why you should be using a creative agency to help build your brand's success. 

We specialize in the industry.

Creative agencies know the ins and outs of the creative world. They know consistency is key to creating your image. We offer you a professional partnership that offers the creative focus your organization might be lacking. We deliver a fresh perspective and specialize in igniting your overall brand image to create a splash in the marketplace! 

Bad design is worse than no design. 

Advertising is everywhere you turn. And people recognize good design. And they most definitely recognize bad design as well. Your brand is your first impression. Make it impactful. Creative agencies are professionals for a reason; they have graphic designers on staff that specialize in making your organization look amazing. 

Creative Agencies Know Advertising.

Advertising is vital for your business. We specialize in a long-term strategy to save you time. Why? Because we understand that time is money. Creative agencies direct your company through the marketing, design and branding process. You want a team full of enthusiastic creatives representing you and your business. 

Public Relations Experts. 

We know the outlets that best suit your industry. Our number one goal is to represent you well to the public. We have the connections and relationships to get you seen and heard. 

It boils down to this. If you want to see your company unlocking its full potential, you need a creative agency to help you get there. You can trust that we will work on your behalf to stimulate demand for your services. We will provide you with an experienced team to aid in your long-term goals, and create new opportunities for growth.

At Chatter Marketing, we believe that the difference between ordinary and extraordinary is that little something extra! Allow us to help you get people chatting about your brand. Because Chatter matters!

Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.

Heather BerryhillComment
To Blog or Not to Blog? That is the Question!

When you hear the word, “blog,” it may conjure up images of activism, fashion or even food, but the fact is, blogs are everywhere and pretty much cover a spectrum of topics. While very few people even knew what a blog was 15 years ago, the growing number of blogs suggest that the idea is not simply a passing fad. Have you been thinking about incorporating a blog into your business? Maybe it’s time to give a serious look at why a blog might just be best thing you can do for your company. 

Making Your Mark

Your blog should be engaging, something people will want to share, something that will leave an impression with your audience. Let the public know who you are and what your company stands for. What makes you different from the rest? Are you environmentally friendly? Do you support a cause that is near and dear to the heart of your organization? Use your blog to promote those values and make your mark on the world! 

Attract New Customers

If your website isn’t getting much attention, a blog can be just what’s needed to ignite new leads. Sharing valuable tips with your audience helps to form trust, giving them incentive to consider your business over others in your field. 

Improved SEO

A series of informative blogs will expand your search traffic and increase your Google SEO ranking. If your website is only updating once a year, then you’re losing valuable opportunity and decreasing your search engine ranking. Google favors updated content over old, so a regular blog post can be exactly what you need to get noticed. 

Knock them Dead

This is your place to shine! Business marketing can be bland and boring or it can be exciting and fresh. Your blog is the heart of your marketing focus. A well-packaged campaign will create the image you want to portray to your customers, and a blog is the bow on top. Tell your story. Who are your employees? What makes your brand special? Talk about issues that matter to your audience. Get them to see you as more than just a brand, let them see the personality behind that brand. 

Be a Trendsetter

Don’t wait for what’s trending to tell your audience what matters. Do your research and give them the inside scoop on exciting industry buzz. What’s happening with real estate? What’s the latest in outdoor gear? No matter your industry, always be a leader and provide cutting edge information. 

Who has Time for Blogging?

You’re running a business. We get it. Time is a precious commodity. Between your business, family obligations and everything else that needs to be completed in a day, it’s not easy to find the time to sit, much less write a blog. That’s where a great content writer is invaluable. Chatter Marketing is a full-service marketing firm. Our marketing team goes above and beyond to know your brand, with a creative and proven approach that delivers results! 

Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.

5 Reasons Your Business Needs Video Marketing

Even though the use of video marketing is rising in popularity, many business owners still don’t see the benefit, often viewing it as expensive and not providing any real return on investment. YouTube is the second largest search engine on the planet. That statistic alone speaks volumes to the unique draw that videos offer in comparison to the written word, but there are numerous reasons why any savvy marketer turns to video to jumpstart any brand. 

Improved SEO

According to Comscore, an American global media measuring and analytics company, video is 53 times more likely to generate a first-page Google ranking than any other web content. Video makes up 64% of all internet traffic and is expected to increase to 80% by 2019, according to Cisco’s 2014 Visual Networking Index. 

Expanded Reach

The Facebook algorithm is often confusing and ever changing. Companies must continuously find ways to reach new customers. A quick and easy way to increase your reach on Facebook is to post video to your page. Facebook prioritizes native video in its newsfeed. In fact, a recent study from Socialbakers found that native Facebook videos get more organic (unpaid) reach on average than any other type of post on the platform, resulting in an average increase in reach of 135 percent. 

Increased Conversion

A recent consumer survey, by Animoto, reported that 73% of those surveyed confirm they are more likely to buy a product or sign up for a service if they watch a branded video that explains the product. Out of those surveyed, 96 % found videos helpful for making online purchase decisions. The report also found that 71% of consumers surveyed confirmed watching a corporate video left them with a positive impression of the company. On the surface, it can be easy to dismiss video as unnecessary fluff, but it’s hard to argue with the statistics when it comes to consumers. 

Conveys Your Message

Ultimately, when you’re looking to expand your customer base, it’s all about reaching the people you are most likely to attract. And, how do you do that? Tell them about your brand. Is your organization focused on bettering the community? Tell your potential clients. Did you create an exciting new product? Tell your customer base. While words are effective, video can be extremely compelling. Video is processed by the brain 60,000 times fast than text. 65% of people are visual learners, so naturally video can do what the written word often cannot. 

Grabs Attention

We are bombarded by content and images on a near constant basis. The challenge is to stand out among the competition. We’ve all probably watched a video recently that captured our attention. What was it about the video we noticed? Colorful graphics? Beautiful images? Music? A powerful message? Most likely, it was all the above. When done right, video has the power to make us think, and most importantly, the power to impact us. 

Call the Experts

Now that you understand some of the reasons behind the success of video in marketing, you might be left wondering where to begin. While a great video can be successful, not all videos are created equal. Sometimes, you need a little help in creating the right message, in video or otherwise. At Chatter Marketing, we identify your most unique selling points and give audiences something to talk about! Give us a call!

Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.

Marketing To Millennials Now and into the future

Millennials are likely the most talked about, written about generation in history. They’ve especially caught the attention of those looking to cash in on the buying power of this generation.

This demographic of the population, between 18-34 years of age, make up the biggest part of the workforce. Those approximately 80 million millennials spend upwards of $200 billion per year. With those statistics, it’s easy to see why businesses are vying for the attention of this unique demographic. Millennials are the most diverse population in history, making it tough to determine just how to market to them. Despite their many differences, there are a few key ways to attract our most coveted sales demographic.


Be yourself! Yes, your mother was right on this one. Know who you are as a company, and get that message out to the people you most want to reach. A key ingredient to keeping your content from being ignored it to be authentic. This generation is not easily swayed when it comes to spending their hard-earned dollars. It’s not enough to advertise a sleek sports car zipping along a coastal highway or a leggy model carrying the latest designer handbag. Those images are powerful, but are they real? Be true to your brand. Ask yourself what you stand for as a company, and do your best to convey that message through content and advertising. If your company believes in giving back, let your customers know about the work you’re doing in a local shelter or school. If you want to be known as the brand that cares about your consumers, then give them a product they can trust.


Most buyers do not like an overly pushy sales tactic, but millennials are especially turned off by this approach. This consumer base is looking for a personal approach to buying. They want to connect with the brands, and once they do, they tend to be loyal to those brands. Advertising deemed too consumeristic or company-focused will fall flat with millennials. A whopping 84% of millennial buyers reported that they often do no trust advertising. We’ve all been exposed to the sales pitches of “buy now” or “don’t wait, inventory won’t last” or our all-time favorite, “this rate is only available for a limited time.” While these tactics can serve a useful purpose, you don’t want them to become a part of your regular interaction with customers. Millennials often seek experiences over luxury items. Give your audience something tangible. It can be something as simple as a picture or inspirational quote, or a campaign aimed at invoking emotion and action.


No, we’re not talking about finding that perfect someone to spend the rest of your life with, but it is important to build a relationship with your customers. If you focus more on getting to know what your customers want, then you are providing them with products they are more likely to purchase. Step into your customers’ shoes, so to speak. See what options they have available and anticipate what they need. Build a sense of community by giving them useful and shareable resources. Millennials are extremely diverse in their daily interactions. They have work friends, school friends, family and a host of other interactions through social media. If there is value in your content, it increases the likelihood of it being shared within those circles. Millennials value education and information and do their research when it comes to buying. Even something as simple as a how-to video or a blog gives you the ability to reach out to your customers with content that is useful and share-worthy. When all else fails, ask! Get feedback from your consumer base on what products and services they want.

The millennial generation can’t be summed up in a simple blog, tweet or post. They are as complex as they are unique in their approach to how they interact with brands. Their awareness of the world around them, due to a constant stream of information, often means they are not as easily swayed by marketing tactics used on previous generations. And that’s what we want from our audience. If a consumer knows what they want, then partnering with your costumers to learn their likes and dislikes is exactly the recipe for a successful business, now and well into the future.

Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.

Chatter Marketing Chosen Tulsa's 20 Best Advertising Agencies Looked at 256 Advertising Agencies in Tulsa and Picked the Top 20

We are very pleased and honored to be chosen as one of Tulsa's 20 Best Advertising Agencies by Expertise. This organization analyzed and scored advertising agencies on more than 25 variables across six categories to provide a hand-picked list of the best advertising agencies in Tulsa, OK. Out of 256 agencies, we are please to report that Chatter Marketing ranked in the Top 20. Thank you Expertise!

Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.

Combatting Negative Reviews on Social Media

How to Turn Negative Reviews on Social Media into a Positive Selling Feature for your Small Business

If there is one hot topic with our clients it’s, “What do we do about negative reviews on our social media?” At Chatter Marketing, we look at negative social media reviews as an opportunity. Allow us to explain…

It’s true. No one likes to find a negative review about their business on Facebook or customer review websites, but unless you're perfect, it will probably happen. So, when it occurs, how do you deal with it?

We live in a world where everybody has a voice. An opinion. And often times, those opinions can wreck havoc on our businesses. Your customers have the ability to talk, take pictures, interact with others, and create positive or negative buzz about their experiences with your business. And worst of all, it isn’t all necessarily true.

Take a look at Google, Yelp, TripAdvisor, OpenTable, or any social media site and within seconds, you can read opinion after opinion about your business. Many are likely positive. So…how do you respond properly and turn a negative review into a positive selling opportunity?

  1. Don’t take it PersonallyYes, yes. We know. How can you NOT take it personally, right? After all, your business is YOURS and that makes this very personal. But, in actuality, it’s not personal. The reviewer is responding to their experiences with your business just as they would with any other business. So, put on your business big girl/boy pants, and remember that it’s not a reflection of you as a person.

  2. Always respond—If there is one rule we have about negative complaints, it’s that you should ALWAYS respond. You have to find time to make it right where angry customers are concerned. If you’re running your business well, it’s likely that only a few negative reviews are coming in, but it’s important to address each one. If you don’t have time to respond, hire a company that specializes in social media that will respond on your behalf.

  3. Respond Appropriately—It’s understandable that you might want to challenge the reviewer, but that’s a sure-fire way to compound the damage. Nobody likes a hothead, so DON’T DO IT! And yes…we need to follow the rule that the customer is always right. Even if you don’t believe it in a certain case, your response should indicate it. 

  4. Restate the Complaint—Most of the time, the negative reviewer is annoyed. And, when people are upset, they want to know that they were heard. Make sure that you restate the complaint. For example, if the person is mad that their food took too long to get to their table, start your response with, “I’m truly sorry that it took an hour for you to receive your dinner.”

  5. Nobody Likes to Hear Excuses—You’re first reaction is typically to give a reason why. Why it happened isn’t their problem so don’t risk an excuse sounding like an attempt to pass blame to others. Instead, say something like, “this was uncharacteristic of us and we would like to make it right.”

  6. Highlight your Strengths—The complaint is negative. Turn it in to a positive. “We’re truly sorry that our sales associate was unfriendly. We’ve been in business for more than 15-years serving thousands of customers per week but each customer is important to us. We would like to offer you…”

  7. Resolve it—Sometimes, your response to angry customers will say more about your business, and you as an owner, than the positive reviews you receive. Regardless of who is right or wrong, do your best to resolve the issue. We understand that this is nearly impossible because there are those you simply can’t make happy. But, it’s worth a shot and people looking at reviews will see you went over and above to make it right. If it was a dining experience, refund their check. If it was a product, offer to take it back with no questions asked. Whatever price you have to pay, it’s a way to show your potential NEW customers that you value your business and your customers. Think of it as advertising at a discount.

  8. Make it more Personal—It’s understandable that you don’t want your whole conversation with the disgruntled customer to be online. In that case, don’t put that in the public response. Tell them to call or email you to discuss further. You’d be happy to take care of them. And, potential customers reading the review will be impressed by the fact that you wanted to handle on a personal level.

Now that we’ve given you a few tips for how to handle a negative review, there is one area that we want to address separately. The DISGRUNTLED EMPLOYEE. (Insert horror film music!) Yep. We ALL have them. And, it’s no doubt that those unhappy, past employees will be one of the biggest thorns in your side on social media. 

At Chatter Marketing, we deal with this sort of negative review for clients the most! So, what do you do when an employee has been fired or laid off—and they are upset? YOU RESPOND, of course. 

Most of the time, these employees will go online and bash your business and give personal information about the inner workings of your organization. And it’s never pretty. But, don’t fret! Our advice to you is to respond in a positive way…

“We’re sorry Sally for your negative work experience with our organization. We assure you that hiring the best-of-the-best is of utmost concern for our organization. We wish you well in all your future endeavors.” 

If the disgruntled employee continues the conversation with an argument. Don’t respond. Other customers reading reviews can sense anger (and sometimes crazy). It’s not your job to defend yourself. Just let it go after the first response. Your silence speaks volumes to the reader.

We would like to conclude by saying, don’t sweat the bad reviews. No one expects a business to be all roses and rainbows. If you receive a few bad review, simply make it right and show everybody that you care about your business and your customers. And, watch your reviews for consistency. If multiple people are commenting negatively about your business, you may need to take a closer look and address the concerns. Negative reviews may have a sting to them, but they can also provide valuable feedback you can use to build a better business.

Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.

The Problem with Facebook

Why are your Facebook postings NOT reaching your targeted audience?


At Chatter Marketing, we're constantly trying to educate our clients on the reach of social media efforts. We often explain that they need to be diversified throughout all platforms. Our challenge as an agency is to do everything in our power to make sure our target audiences are seeing what we're posting. 

While we love Facebook, we also feel frustrated that we have to consistently throw money at them to ensure that our audience is seeing what were posting. The client doesn't always understand the challenge we're faced with with trying to reach the masses.

We look at it this way...if a potential new customer wants to find out about your organization, they're going to go to your website first. And then proceed to your Facebook page. But, if you want to reach them when they are not thinking about MUST consider a Facebook ad budget. 

This video is from 2014, but we thought the creator did a fantastic job of explaining how the Facebook system works. At Chatter...we are most definitely getting more into video content pushing through YouTube to give our clients a broader reach. We still believe in ad budgets across all platforms, but like the reach that YouTube provides, even without a budget.

Our advice? Set aside a small budget monthly to advertise on your social media platforms and watch your reach explode!

Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.

What is Public Relations and Why Do I Need It?

The Evolution of Public Relations


By definition, the field of public relations is the professional maintenance of a favorable public image by a company, organization or a famous person. Often used synonymously with the concept of marketing, the two share similar objectives, but also some distinctions. Together, they complement one another and serve the ultimate goal of increasing brand awareness and overall success of a company. The art of public relations, or PR, has evolved along with technological advances. Prior to the internet, it was more often used to announce an important development. Today, though still serving that purpose, it has equally become a way to engage and build relationships with customers. 

Yes, You Do Need PR, Even for Your Small Business

Good PR management is crucial to any business, big or small. Typically, small business owners are preoccupied with sales. It makes sense that when an owner is looking at the abundant cost of overhead, increasing sales is a top priority, as it should be. When looking at ways to grow a company, it’s important to look at the bigger picture too. If you’re seeing your business from strictly a marketing perspective, you lose sight of the fact that a great news story is often more valuable than a strategically placed advertisement. PR is just that, public relations. It’s about how you want the public to view your business. You need both marketing and PR to boost your brand success. 

Avoid Being Overly Self Promoting

PR is considered a third party endorsement. The consumer views media coverage with more credibility than they do advertisement. Buyers see advertisements as simply a way for a company to sell their product. Advertising should be used to get the word out about an upcoming sale, for example. It’s great when used strategically, but when used alone, it might not yield the best results. A great PR effort can often get you the positive boost you’re looking for at a fraction of the cost of advertisement. PR and advertisement, when used together, pack a dynamic punch. When the media talks about your product or service in a positive manner, it elevates the trustworthiness of your image. With that being said, the media will not endorse a company directly, so it’s important to find ways to get the press interested without being overtly promotional. 

Give Back to the Community

Getting involved in charitable works is one of the greatest ways to create a positive image for your business. Invite the media to cover a fundraiser your company is hosting to raise money for your local animal shelter.  A consistent PR campaign will always highlight the good things going on in your organization. Think outside of the box. Look at ways you can create a positive buzz about your business. If you’re the owner of an art studio, offer a free watercolor class at a local elementary school for children who might not otherwise be exposed to the arts. Everyone loves a heartwarming news story. As an owner, not only do you get the satisfaction of helping others, you also might get some attention from a news outlet, a win no matter what. 

Information is Key

Create a buzz about your organization by offering information about a hot button issue. If home burglaries are on the rise in your community and you own a security company, offer tips on ways for home owners to protect themselves. Whether it’s a media story or social media post, you are letting the public know you care about more than just a sale. This gets your name out while providing valuable information that people want to know. 

Engage Your Audience

Using social media is yet another effective tool in your public relations campaign. With over 70% of consumers going to Facebook before buying, the numbers speak for themselves. Use the opportunity to engage your audience. It’s necessary for your communication to be consistent with your overall message and brand. Most importantly, when customers leave feedback, always respond positively! 

Let Chatter Marketing do the Heavy Lifting

Great ideas are invaluable in creating the perfect PR campaign. Often, it’s not what you say, but how you say it. The angle is everything. Whether it’s crafting your message on social media or putting together the perfect news story, our team of professionals has the know-how to ensure you are always putting your best foot forward. Pull up a chair and let Chatter Marketing tell you what we can do to create a little “chatter” about your business. 

Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.


When it comes to Facebook, it's all about getting noticed, gaining those coveted likes, and keeping your customers engaged!


It’s All About the Likes

You’ve got your Facebook business page all set up, and you’re ready to engage with your customers. You’re certain in no time; those likes are going to roll in along with comments from your excited customers. A few days go by and you start to get a little discouraged when you’ve only got a few likes here and there. Weeks go by and frustration sets in. Why aren’t you getting the results you want? Why didn’t that picture of your cute kid in front of the new merchandise display, only get a lukewarm response? Sometimes it’s simply a matter of timing when it comes to a new page, but often it’s a matter of not understanding how Facebook works.

First Impressions Count

Begin by making sure your page is as complete as possible. The information you provide about your company is what is used when people are searching on Google or Facebook. Optimize each section with keywords that might be used when a potential customer is searching for your type of business. Is your cover photo interesting? Does it make people want to know more? It will be the first image potential customers see, and it just might be the difference between a scroll and a click. Be sure to get the word out that you have a Facebook page. Share it with your own friends and encourage them to do the same. Once you do, be sure it’s easy to find. This can be as simple as using social plugins or icons on your website to prompt customers to like your page without having to log on to Facebook.

Know Your Audience

While it’s important to gain those coveted likes, it’s equally important for those likes to come from your target audience, those that will actually buy your product. Facebook offers something called Audience Optimization, allowing you to target your preferred audience through interest tags. Now that you’ve set up a Facebook page for your new dog grooming service in Tulsa, you could search for interests of people who like animals and also live in Tulsa. You might find that people who like animals also like outdoor activities. Perhaps there is a charity event for a walk-a-thon to benefit a dog rescue. By promoting the benefit, you’ve got an opportunity to encourage your customers to share your post and get your business name out there!

Engage Your Audience

Get Noticed

While it’s extremely important to know your target audience, it’s equally, important that you continuously post engaging content. While this can seem straightforward, it’s not that easy to determine what qualifies as engaging content. Sometimes it’s a matter of trial and error. Look at what content gets the most response and engagement from your customers. Facebook audience insights can tell you how your posts are performing. Using those insights can tell you your customer base likes your “Funny Friday” posts but appears to be indifferent with regard to your promotion of your new store hours. Keep it interesting. Make people notice you!

Engage! Engage! Engage!

Engaging your audience is as much about communicating with your customers as it is posting the right content. The more your customers know you, the more you build a personal relationship resulting in a loyal customer base. If someone comments about your new top of the line vacuum, positively or negatively, that is a great opportunity to respond favorably and create a customer for life or gain a new one. Great customer service never goes out of style, and Facebook has become another avenue of creating a great customer experience.

Everyone Loves a Prize!

One highly effective way to increase customer engagement is through a Facebook contest. A contest, that encourages your customers to post a silly photo of their pet or to like and share a post to win a prize, is a great way to get your page out there to others who need your services. Everyone loves a prize after all! Even a gift certificate for a manicure or car wash can prompt people to hit that share button, helping your page to reach a potentially untapped audience.

How Often and When Should I Post?

Post often! While this may seem obvious, it isn’t to most business owners. They either don’t see the tremendous benefit that Facebook offers to reach their customers, or perhaps they just don’t have the time, which is often the case. Aim for 5 posts per week. Post more often if you’re getting engagement. You want your content to be relevant and timely so when you get that new shipment in, tell your customers about it. You want your target audience to be thinking about you often. As for when to post, that really comes down to the type of business you have. If you own a restaurant that caters to fine dining, a post in the evening might produce more of a response than early morning. A pastry shop might post an early morning teaser photo of a steaming hot scone to entice those morning commuters to stop in on their way to work.

When You Need Results, Call the Experts…

Chatter Marketing, Inc.

Sometimes you do everything you can think of to get results and you’re still at your desk, with your morning cup of coffee, trying to come up with something witty to say. If despite your best efforts, you’re still not getting the attention you want, it might be time to call in the experts to manage your content. Often, it’s not what you say; it’s how you say it. Our team of experts at Chatter Marketing knows just what to say to get you noticed. Because it’s our business we have the tools to know exactly how to produce the results you’re after! Don’t wait, contact us today!

Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.


Is it time to rebrand your business?

Rebrand - Chatter Marketing

How does marketing differ from branding?

To know the answer to that question, you must first understand the meaning of branding. Even those considered business savvy don’t always understand the meaning of the term and often simply lump it into the overall category of marketing. While that’s true to an extent, the concept of marketing and branding are actually quite different.


Marketing is an effort to actively promote a product and convince consumers why that product is better than the rest. You’re telling the public why the product is the latest and greatest, that the gadget is cutting edge, or that they simply have to have it. While marketing is so much more complicated than that, it really boils down to getting the word out about a product or service.


Branding, on the other hand, should come before marketing. Branding is essentially used to tell a story. It lets consumers know what a company stands for while communicating the values and characteristics of that business. The brand is meant to tell the public who you are and why your business is important to you. A brand is a company’s identity and should stand alone even as marketing efforts ebb and flow.

Is it time to rebrand?

Corporate identities change over time, and it’s important for your brand to change as well. Ideally, you should examine your brand every seven to ten years to determine if it’s still reflecting your core principles and values. Typically, there are obvious reasons to rebrand, but there are often more subtle reasons for determining the need to evaluate whether your brand is still working for you. The following are just a few reasons why it might be time to sit down with the professionals.

Image is Everything

Perhaps you’ve had a pretty successful business thus far, but you feel like your image hasn’t kept pace with current trends. Maybe your brand worked well for decades when mom and pop ran the business, but you’ve noticed over time that your customer base hasn’t seen a great deal of growth or expansion. Rebranding is a way to capture an entirely new audience while keeping your existing buyers. It could be that you’ve simply faded into the background noise of ever changing trends. By revamping your image, you’re telling new, as well as existing customers, that exciting things are happening in your organization. Consumers will take notice of the changes and want to check in to find out what surprises you have on the horizon.

Your Business or Audience has Evolved

Maybe your original scope has evolved over the years, but your brand hasn’t. If your business started as a catering service but has since grown to include event planning, then it’s time for your brand to reflect that. If someone is looking for a party planner, you don’t want to be passed over simply because your brand identity doesn’t give any indication that you offer those services. Perhaps your target audience is evolving as well. If you started in medical sales, with a focus on large medical facilities and practices, but you’ve since expanded into home health, then it’s time for your brand to indicate such.

It’s all about the Message

If you feel like you’ve missed the mark on your efforts at attracting the customer base you’re seeking then you might need to examine whether your message is the reason. It’s time to appeal to a whole new demographic. Rebranding can send a specific message to attract the audience you’re after. Switching direction doesn’t necessarily mean you have to be drastic with the changes you make. Sometimes it’s as simple as altering your message to reach a new segment of the public. In an effort to attract health conscious customers to your new restaurant, promote your exclusive use of grass fed beef or your creation of several new vegan dishes. If you want to brand yourself as a family friendly health clinic, get the word out that you offer flexible hours and a child friendly environment. Let your message tell your story.

What is it you do?

Most of us have, at one time or another, been challenged to explain what it is we actually do for a living. Even though we know what we do on a daily basis, it’s difficult to explain. When asked about your business, you should be able to easily communicate what service or product you provide. It could be that your brand has diversified over time, resulting in confusion for consumers. If you find it difficult to explain to others what your company actually does, then it’s time to sit down with the professionals for a makeover of sorts to help you simply your mission.

Mergers and Acquisitions

This one happens to fall into the category of obvious reasons for rebranding. As companies merge or acquire new businesses, it’s important for their brand to reflect their new identity, often with a change in company name. Consumers will want to know that they can still place their confidence in your product or service, regardless of any restructuring of your company. A name change can bring some much needed life to your organization, but it can also be confusing for clients. It’s important to marry the brands without taking away the identity that customers have come to know and trust.

Chatter Marketing Can Help!

Chatter Marketing understands the process of rebranding can seem rather daunting. While the familiar may seem comfortable, it might not produce the results you’re really after when it comes to targeting your preferred audience. Don’t let your fear of change keep you from taking your business to the next level. Whether it’s simply time for a change or it’s a necessity for your company to move forward, we have the tools necessary to successfully implement your rebranding effort, start to finish.

Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.


Chatter Marketing on set with Rupe Helmer Group; recording footage for an employee testimonial video!


Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.


Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.


This was a great interview between the Tulsa World and local senior community - Forest Hills Care & Rehabilitation!


Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.