Transformative Growth Through Strategic Marketing: ACES Floors Case Study

Challenge

In the competitive concrete flooring market, Aces Floors needed a way to stand out. The company wanted stronger visibility, more clients, and steady revenue growth. A clear, strategic marketing plan became essential.

Strategy

Chatter Marketing stepped in with a full-scale approach. The first step was a complete rebrand. This included a new logo, updated colors, a refined brand voice, and fresh business cards. These updates modernized Aces Floors and created a cohesive, memorable brand identity.

Chatter then shifted focus to the digital experience. The team built a user-friendly website that highlighted Aces Floors products and services. The site offered a clean layout, fast navigation, and an easy way for customers to learn about flooring solutions. To drive more qualified traffic, Chatter launched a targeted Google Ads campaign designed to reach high-intent local searchers. This paired with a strong SEO strategy centered on valuable keywords, faster site performance, and consistent, engaging blog content.

To expand brand reach, Chatter leveraged KRMG radio ads featuring trusted local voice Dan Potter. His endorsements helped introduce Aces Floors to the community and boost brand credibility. With radio, Google Ads, and SEO working together, the company gained strong visibility in both paid and organic search results.

Chatter also developed a full social media plan. This included eye-catching content, targeted social ads, and consistent engagement to build a loyal online audience around Aces Floors.

To strengthen offline marketing, Chatter created branded brochures. These tools helped the sales team clearly present flooring options and communicate what makes Aces Floors unique.

The Results

Chatter Marketing’s strategy created remarkable growth. Within one year, Aces Floors increased revenue by 50%. The rebrand helped position the company as a modern, reliable name in the concrete flooring industry.

The new website, alongside high-performing Google Ads and strong SEO, became a key driver for attracting and converting new leads. KRMG ads and Dan Potter’s endorsements boosted awareness and reinforced trust in Aces Floors throughout the local community.

Social media efforts built an active audience that further increased leads and conversions. The updated brochures supported the sales process and helped turn more prospects into customers.

Conclusion

Chatter Marketing played a major role in elevating Aces Floors and helping the company achieve rapid growth. The combination of rebranding, an improved website, targeted Google Ads, strong SEO, trusted endorsements, engaging social media, and effective print materials created a powerful, unified marketing engine.

This case study proves how a well-planned strategy can transform a business. Aces Floors not only achieved impressive revenue gains but also strengthened its position as a trusted and recognizable leader in the flooring industry.