Click here or or the video above to watch. In the world of marketing and entrepreneurship, the ability to pivot, innovate, and connect with audiences is essential. During a recent Business Behind
Economic downturns, market fluctuations, and global crises—these challenges aren’t new to seasoned business owners or marketers. Having spent over 25 years navigating the ever-evolving world of marketing, I’ve seen clients
Before delving too quickly into some of the essentials used to help create company branding and awareness, let briefly discuss two common types of printing. Depending upon the collateral specifications,
2019 saw greater usage of a number of technologies that are transforming the way consumers receive content and how companies are better able to use it to expand their marketing
Top 5 Video Marketing Mistakes and How to Avoid Them Video is one of the most powerful tools in content marketing today. When done right, it can engage your audience,
Consistency and quality remain the key objectives; however, businesses should also be willing to sell through their social channels. As social media platforms are changing at an accelerated pace, it’s
Web visitors today are sharper and more judgmental than ever. And, they are only growing more so, as the people who have grown up with internet access take on a
After graduating from Texas Tech University in 1994, I had high hopes of becoming the world’s best public relations guru. While I did get pretty good at my job, I’m
