What is Public Relations and Why Do I Need It?

The Evolution of Public Relations

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By definition, the field of public relations is the professional maintenance of a favorable public image by a company, organization or a famous person. Often used synonymously with the concept of marketing, the two share similar objectives, but also some distinctions. Together, they complement one another and serve the ultimate goal of increasing brand awareness and overall success of a company. The art of public relations, or PR, has evolved along with technological advances. Prior to the internet, it was more often used to announce an important development. Today, though still serving that purpose, it has equally become a way to engage and build relationships with customers. 

Yes, You Do Need PR, Even for Your Small Business

Good PR management is crucial to any business, big or small. Typically, small business owners are preoccupied with sales. It makes sense that when an owner is looking at the abundant cost of overhead, increasing sales is a top priority, as it should be. When looking at ways to grow a company, it’s important to look at the bigger picture too. If you’re seeing your business from strictly a marketing perspective, you lose sight of the fact that a great news story is often more valuable than a strategically placed advertisement. PR is just that, public relations. It’s about how you want the public to view your business. You need both marketing and PR to boost your brand success. 

Avoid Being Overly Self Promoting

PR is considered a third party endorsement. The consumer views media coverage with more credibility than they do advertisement. Buyers see advertisements as simply a way for a company to sell their product. Advertising should be used to get the word out about an upcoming sale, for example. It’s great when used strategically, but when used alone, it might not yield the best results. A great PR effort can often get you the positive boost you’re looking for at a fraction of the cost of advertisement. PR and advertisement, when used together, pack a dynamic punch. When the media talks about your product or service in a positive manner, it elevates the trustworthiness of your image. With that being said, the media will not endorse a company directly, so it’s important to find ways to get the press interested without being overtly promotional. 

Give Back to the Community

Getting involved in charitable works is one of the greatest ways to create a positive image for your business. Invite the media to cover a fundraiser your company is hosting to raise money for your local animal shelter.  A consistent PR campaign will always highlight the good things going on in your organization. Think outside of the box. Look at ways you can create a positive buzz about your business. If you’re the owner of an art studio, offer a free watercolor class at a local elementary school for children who might not otherwise be exposed to the arts. Everyone loves a heartwarming news story. As an owner, not only do you get the satisfaction of helping others, you also might get some attention from a news outlet, a win no matter what. 

Information is Key

Create a buzz about your organization by offering information about a hot button issue. If home burglaries are on the rise in your community and you own a security company, offer tips on ways for home owners to protect themselves. Whether it’s a media story or social media post, you are letting the public know you care about more than just a sale. This gets your name out while providing valuable information that people want to know. 

Engage Your Audience

Using social media is yet another effective tool in your public relations campaign. With over 70% of consumers going to Facebook before buying, the numbers speak for themselves. Use the opportunity to engage your audience. It’s necessary for your communication to be consistent with your overall message and brand. Most importantly, when customers leave feedback, always respond positively! 

Let Chatter Marketing do the Heavy Lifting

Great ideas are invaluable in creating the perfect PR campaign. Often, it’s not what you say, but how you say it. The angle is everything. Whether it’s crafting your message on social media or putting together the perfect news story, our team of professionals has the know-how to ensure you are always putting your best foot forward. Pull up a chair and let Chatter Marketing tell you what we can do to create a little “chatter” about your business. 


Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.

HOW TO GET MORE LIKES FOR YOUR FACEBOOK BUSINESS PAGE

When it comes to Facebook, it's all about getting noticed, gaining those coveted likes, and keeping your customers engaged!

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It’s All About the Likes

You’ve got your Facebook business page all set up, and you’re ready to engage with your customers. You’re certain in no time; those likes are going to roll in along with comments from your excited customers. A few days go by and you start to get a little discouraged when you’ve only got a few likes here and there. Weeks go by and frustration sets in. Why aren’t you getting the results you want? Why didn’t that picture of your cute kid in front of the new merchandise display, only get a lukewarm response? Sometimes it’s simply a matter of timing when it comes to a new page, but often it’s a matter of not understanding how Facebook works.

First Impressions Count

Begin by making sure your page is as complete as possible. The information you provide about your company is what is used when people are searching on Google or Facebook. Optimize each section with keywords that might be used when a potential customer is searching for your type of business. Is your cover photo interesting? Does it make people want to know more? It will be the first image potential customers see, and it just might be the difference between a scroll and a click. Be sure to get the word out that you have a Facebook page. Share it with your own friends and encourage them to do the same. Once you do, be sure it’s easy to find. This can be as simple as using social plugins or icons on your website to prompt customers to like your page without having to log on to Facebook.

Know Your Audience

While it’s important to gain those coveted likes, it’s equally important for those likes to come from your target audience, those that will actually buy your product. Facebook offers something called Audience Optimization, allowing you to target your preferred audience through interest tags. Now that you’ve set up a Facebook page for your new dog grooming service in Tulsa, you could search for interests of people who like animals and also live in Tulsa. You might find that people who like animals also like outdoor activities. Perhaps there is a charity event for a walk-a-thon to benefit a dog rescue. By promoting the benefit, you’ve got an opportunity to encourage your customers to share your post and get your business name out there!

Engage Your Audience

Get Noticed

While it’s extremely important to know your target audience, it’s equally, important that you continuously post engaging content. While this can seem straightforward, it’s not that easy to determine what qualifies as engaging content. Sometimes it’s a matter of trial and error. Look at what content gets the most response and engagement from your customers. Facebook audience insights can tell you how your posts are performing. Using those insights can tell you your customer base likes your “Funny Friday” posts but appears to be indifferent with regard to your promotion of your new store hours. Keep it interesting. Make people notice you!

Engage! Engage! Engage!

Engaging your audience is as much about communicating with your customers as it is posting the right content. The more your customers know you, the more you build a personal relationship resulting in a loyal customer base. If someone comments about your new top of the line vacuum, positively or negatively, that is a great opportunity to respond favorably and create a customer for life or gain a new one. Great customer service never goes out of style, and Facebook has become another avenue of creating a great customer experience.

Everyone Loves a Prize!

One highly effective way to increase customer engagement is through a Facebook contest. A contest, that encourages your customers to post a silly photo of their pet or to like and share a post to win a prize, is a great way to get your page out there to others who need your services. Everyone loves a prize after all! Even a gift certificate for a manicure or car wash can prompt people to hit that share button, helping your page to reach a potentially untapped audience.

How Often and When Should I Post?

Post often! While this may seem obvious, it isn’t to most business owners. They either don’t see the tremendous benefit that Facebook offers to reach their customers, or perhaps they just don’t have the time, which is often the case. Aim for 5 posts per week. Post more often if you’re getting engagement. You want your content to be relevant and timely so when you get that new shipment in, tell your customers about it. You want your target audience to be thinking about you often. As for when to post, that really comes down to the type of business you have. If you own a restaurant that caters to fine dining, a post in the evening might produce more of a response than early morning. A pastry shop might post an early morning teaser photo of a steaming hot scone to entice those morning commuters to stop in on their way to work.

When You Need Results, Call the Experts…

Chatter Marketing, Inc.

Sometimes you do everything you can think of to get results and you’re still at your desk, with your morning cup of coffee, trying to come up with something witty to say. If despite your best efforts, you’re still not getting the attention you want, it might be time to call in the experts to manage your content. Often, it’s not what you say; it’s how you say it. Our team of experts at Chatter Marketing knows just what to say to get you noticed. Because it’s our business we have the tools to know exactly how to produce the results you’re after! Don’t wait, contact us today!


Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.

WHAT IS REBRANDING AND WHY IS IT NECESSARY?

Is it time to rebrand your business?

Rebrand - Chatter Marketing

How does marketing differ from branding?

To know the answer to that question, you must first understand the meaning of branding. Even those considered business savvy don’t always understand the meaning of the term and often simply lump it into the overall category of marketing. While that’s true to an extent, the concept of marketing and branding are actually quite different.

Marketing

Marketing is an effort to actively promote a product and convince consumers why that product is better than the rest. You’re telling the public why the product is the latest and greatest, that the gadget is cutting edge, or that they simply have to have it. While marketing is so much more complicated than that, it really boils down to getting the word out about a product or service.

Branding

Branding, on the other hand, should come before marketing. Branding is essentially used to tell a story. It lets consumers know what a company stands for while communicating the values and characteristics of that business. The brand is meant to tell the public who you are and why your business is important to you. A brand is a company’s identity and should stand alone even as marketing efforts ebb and flow.

Is it time to rebrand?

Corporate identities change over time, and it’s important for your brand to change as well. Ideally, you should examine your brand every seven to ten years to determine if it’s still reflecting your core principles and values. Typically, there are obvious reasons to rebrand, but there are often more subtle reasons for determining the need to evaluate whether your brand is still working for you. The following are just a few reasons why it might be time to sit down with the professionals.

Image is Everything

Perhaps you’ve had a pretty successful business thus far, but you feel like your image hasn’t kept pace with current trends. Maybe your brand worked well for decades when mom and pop ran the business, but you’ve noticed over time that your customer base hasn’t seen a great deal of growth or expansion. Rebranding is a way to capture an entirely new audience while keeping your existing buyers. It could be that you’ve simply faded into the background noise of ever changing trends. By revamping your image, you’re telling new, as well as existing customers, that exciting things are happening in your organization. Consumers will take notice of the changes and want to check in to find out what surprises you have on the horizon.

Your Business or Audience has Evolved

Maybe your original scope has evolved over the years, but your brand hasn’t. If your business started as a catering service but has since grown to include event planning, then it’s time for your brand to reflect that. If someone is looking for a party planner, you don’t want to be passed over simply because your brand identity doesn’t give any indication that you offer those services. Perhaps your target audience is evolving as well. If you started in medical sales, with a focus on large medical facilities and practices, but you’ve since expanded into home health, then it’s time for your brand to indicate such.

It’s all about the Message

If you feel like you’ve missed the mark on your efforts at attracting the customer base you’re seeking then you might need to examine whether your message is the reason. It’s time to appeal to a whole new demographic. Rebranding can send a specific message to attract the audience you’re after. Switching direction doesn’t necessarily mean you have to be drastic with the changes you make. Sometimes it’s as simple as altering your message to reach a new segment of the public. In an effort to attract health conscious customers to your new restaurant, promote your exclusive use of grass fed beef or your creation of several new vegan dishes. If you want to brand yourself as a family friendly health clinic, get the word out that you offer flexible hours and a child friendly environment. Let your message tell your story.

What is it you do?

Most of us have, at one time or another, been challenged to explain what it is we actually do for a living. Even though we know what we do on a daily basis, it’s difficult to explain. When asked about your business, you should be able to easily communicate what service or product you provide. It could be that your brand has diversified over time, resulting in confusion for consumers. If you find it difficult to explain to others what your company actually does, then it’s time to sit down with the professionals for a makeover of sorts to help you simply your mission.

Mergers and Acquisitions

This one happens to fall into the category of obvious reasons for rebranding. As companies merge or acquire new businesses, it’s important for their brand to reflect their new identity, often with a change in company name. Consumers will want to know that they can still place their confidence in your product or service, regardless of any restructuring of your company. A name change can bring some much needed life to your organization, but it can also be confusing for clients. It’s important to marry the brands without taking away the identity that customers have come to know and trust.

Chatter Marketing Can Help!

Chatter Marketing understands the process of rebranding can seem rather daunting. While the familiar may seem comfortable, it might not produce the results you’re really after when it comes to targeting your preferred audience. Don’t let your fear of change keep you from taking your business to the next level. Whether it’s simply time for a change or it’s a necessity for your company to move forward, we have the tools necessary to successfully implement your rebranding effort, start to finish.


Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.

RECORDING FOOTAGE FOR EMPLOYEE TESTIMONIAL VIDEO

Chatter Marketing on set with Rupe Helmer Group; recording footage for an employee testimonial video!

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Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.

CHATTER MARKETING AT TULSA LAWYERS FOR CHILDREN FUNDRAISER
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Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.

PR STORY WITH FOREST HILLS CARE & REHABILITATION

This was a great interview between the Tulsa World and local senior community - Forest Hills Care & Rehabilitation!

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Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.

PR EFFORT WITH RICH & CARTMILL AND JOY IN THE CAUSE

Chatter Marketing assisted Rich & Cartmill with a PR effort with Joy in the Cause and the Little Light House! 

Mavis Pearl - the sweetest bulldog from Joy in the Cause

Mavis Pearl - the sweetest bulldog from Joy in the Cause


Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.

ON SET FOR RICH & CARTMILL TESTIMONIAL VIDEO SHOOT

We had a great time on set at the Rich & Cartmill Employee Testimonial Video shoot! Their team is top-notch and passionate about what they do!

Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.

CHAMBER MUSIC TULSA COMMERCIAL SHOOT AT CHANNEL 6

Being in the studio with Chamber Music Tulsa is always a blast! They make putting together a commercial shoot fun (and sound amazing)!

Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.