Posts tagged Video Marketing
Marketing Insight: Five Tips From a Veteran

By: Heather Berryhill, CEO, Chatter Marketing, Inc.

Heather Berryhill, CEO, Chatter Marketing, Inc.

After graduating from Texas Tech University in 1994, I had high hopes of becoming the world’s best public relations guru. While I did get pretty good at my job, I’m not sure I accomplished the title of “World’s Best,” but I could certainly hold my own. 

Over the years, my career evolved. I quickly learned that my clients needed more that just PR. I learned that marketing is really a multi-faceted, diverse beast that requires strategy—and experience. It’s certainly NOT a one-size-fits-all platform, for sure. 

Today, I’m loving life as the CEO of small, yet bustling, advertising agency in Tulsa, Oklahoma. I have watched the marketing industry change almost as much as my evolving career. In this blog, I hope to give you a little insight into what I’ve learned over the last 25 years. Maybe my experience can assist you in deciphering what you should be doing for your business, from a marketing standpoint.

Let’s roll…

#1 — Diversity is Key…if You Have the Budget.

If your business has a healthy marketing budget, diversity is integral, especially if you are among the B2C community. A perfectly executed mix of television, print, radio and digital typically gets in front of your target audience in one way or another. If you have the dollars, be seen. Be everywhere your audience will be. But keep in mind, you’re going to reach people you don’t need to reach. And, not all advertising mediums are created equal. If you have to lean stronger in one direction or another, go heavier on digital. It IS the 21st century after all. 

#2 — Traditional Methods are Still in Play…but Be Smart!

Gone are the days where you can simply place an ad on TV or in a local newspaper and the calls roll in. Your customers are more perceptive in today’s arena. More complex. They are using DVR’s and skipping through commercials. So, in my opinion, placing ads during news segments, or big events, become critical. And, while I’m still a little old-fashioned and like to read a hardcopy of the newspaper, many are turning to online news. It depends on your audience. 

So be savvy when placing on traditional mediums, if that’s your marketing strategy of choice. Do your research. Ask for reach and frequency numbers based on your target audience. Any sales rep should be able to assist you with an effective media planning and placement strategy. You’re searching for a buy that yields the best results possible based on your audience. And, do your research on those “value-added” additions they like to throw in. Typically, they don’t add much value to your plan. 

#3 — Digital Marketing is Where You Should Already Be.

If you are like most of us, you don’t have the marketing dollars to be diverse or to go the traditional route. So you must become strategic, and smart with your money. 

Over the last 25 years, I have watched digital marketing take on a life of its own. And honestly, it’s changed my business. When a small business client asks, “Where do I spend my small marketing budget?” my answer 99.9% of the time is, “Go Digital!” 

Digital marketing has the ability to put your business in front of more eyes. It has the ability to demonstrate your Return On Investment (ROI) like no other. When digital marketing is in play, my clients don’t ask, “What did I get from my advertising spend?” The numbers are in black-and-white. No denying the bang for their buck. 

For large and small companies alike, a perfect mix of Search Engine Optimization (SEO), social media, video, and lead generating digital campaigns pack a punch unlike anything I’ve ever seen. Go big or go home. Go Digital!

#4 — Video is KING in 2019

While we’re on the digital subject, let’s talk video. I can’t think of better way to capture the attention of your target audience. When used on a digital platform—i.e. your website, social media platforms, eBlasts, eNewsletters, etc—video says it best. A professionally-produced video can give your audience a firsthand peek of your products and/or services. It can also provide a third-party endorsement, byway of testimonials, that you just can’t get anywhere else. Search engines love video too. Use them to improve your overall strategy for getting seen, and seen first, on the web. We love using video in our strategy.

#5 — Work with a Knowledgable Marketing Partner

Nothing can waste your marketing dollars faster than trying to guess at a strategy. Many business leaders are under the false impression that it’s too expensive to work with an agency or professional. But, keep this in mind: marketing is all marketing professionals do. We plan. We research. We place. We create. It’s what we know because it’s our passion. And, we know the latest trends. So, either spend your marketing budget on a plan you’re not sure about, or use an expert that can guide you in the right direction. Chances are the latter will save you in the end. 

What I’ve learned about marketing over the last 25 years is this: there is no one-size-fits-all for every business. But in the end, marketing is marketing. As long as the strategy is good, you will get your message in front of your customers and the end will justify the means. When in doubt, reach out to an expert to guide you. We have knowledge on our side. It would be a shame to waste it!



5 Reasons Your Business Needs Video Marketing

Even though the use of video marketing is rising in popularity, many business owners still don’t see the benefit, often viewing it as expensive and not providing any real return on investment. YouTube is the second largest search engine on the planet. That statistic alone speaks volumes to the unique draw that videos offer in comparison to the written word, but there are numerous reasons why any savvy marketer turns to video to jumpstart any brand. 

Improved SEO

According to Comscore, an American global media measuring and analytics company, video is 53 times more likely to generate a first-page Google ranking than any other web content. Video makes up 64% of all internet traffic and is expected to increase to 80% by 2019, according to Cisco’s 2014 Visual Networking Index. 

Expanded Reach

The Facebook algorithm is often confusing and ever changing. Companies must continuously find ways to reach new customers. A quick and easy way to increase your reach on Facebook is to post video to your page. Facebook prioritizes native video in its newsfeed. In fact, a recent study from Socialbakers found that native Facebook videos get more organic (unpaid) reach on average than any other type of post on the platform, resulting in an average increase in reach of 135 percent. 

Increased Conversion

A recent consumer survey, by Animoto, reported that 73% of those surveyed confirm they are more likely to buy a product or sign up for a service if they watch a branded video that explains the product. Out of those surveyed, 96 % found videos helpful for making online purchase decisions. The report also found that 71% of consumers surveyed confirmed watching a corporate video left them with a positive impression of the company. On the surface, it can be easy to dismiss video as unnecessary fluff, but it’s hard to argue with the statistics when it comes to consumers. 

Conveys Your Message

Ultimately, when you’re looking to expand your customer base, it’s all about reaching the people you are most likely to attract. And, how do you do that? Tell them about your brand. Is your organization focused on bettering the community? Tell your potential clients. Did you create an exciting new product? Tell your customer base. While words are effective, video can be extremely compelling. Video is processed by the brain 60,000 times fast than text. 65% of people are visual learners, so naturally video can do what the written word often cannot. 

Grabs Attention

We are bombarded by content and images on a near constant basis. The challenge is to stand out among the competition. We’ve all probably watched a video recently that captured our attention. What was it about the video we noticed? Colorful graphics? Beautiful images? Music? A powerful message? Most likely, it was all the above. When done right, video has the power to make us think, and most importantly, the power to impact us. 

Call the Experts

Now that you understand some of the reasons behind the success of video in marketing, you might be left wondering where to begin. While a great video can be successful, not all videos are created equal. Sometimes, you need a little help in creating the right message, in video or otherwise. At Chatter Marketing, we identify your most unique selling points and give audiences something to talk about! Give us a call!


Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.