Posts tagged Advertising Firm Tulsa
Marketing Insight: Five Tips From a Veteran

By: Heather Berryhill, CEO, Chatter Marketing, Inc.

Heather Berryhill, CEO, Chatter Marketing, Inc.

After graduating from Texas Tech University in 1994, I had high hopes of becoming the world’s best public relations guru. While I did get pretty good at my job, I’m not sure I accomplished the title of “World’s Best,” but I could certainly hold my own. 

Over the years, my career evolved. I quickly learned that my clients needed more that just PR. I learned that marketing is really a multi-faceted, diverse beast that requires strategy—and experience. It’s certainly NOT a one-size-fits-all platform, for sure. 

Today, I’m loving life as the CEO of small, yet bustling, advertising agency in Tulsa, Oklahoma. I have watched the marketing industry change almost as much as my evolving career. In this blog, I hope to give you a little insight into what I’ve learned over the last 25 years. Maybe my experience can assist you in deciphering what you should be doing for your business, from a marketing standpoint.

Let’s roll…

#1 — Diversity is Key…if You Have the Budget.

If your business has a healthy marketing budget, diversity is integral, especially if you are among the B2C community. A perfectly executed mix of television, print, radio and digital typically gets in front of your target audience in one way or another. If you have the dollars, be seen. Be everywhere your audience will be. But keep in mind, you’re going to reach people you don’t need to reach. And, not all advertising mediums are created equal. If you have to lean stronger in one direction or another, go heavier on digital. It IS the 21st century after all. 

#2 — Traditional Methods are Still in Play…but Be Smart!

Gone are the days where you can simply place an ad on TV or in a local newspaper and the calls roll in. Your customers are more perceptive in today’s arena. More complex. They are using DVR’s and skipping through commercials. So, in my opinion, placing ads during news segments, or big events, become critical. And, while I’m still a little old-fashioned and like to read a hardcopy of the newspaper, many are turning to online news. It depends on your audience. 

So be savvy when placing on traditional mediums, if that’s your marketing strategy of choice. Do your research. Ask for reach and frequency numbers based on your target audience. Any sales rep should be able to assist you with an effective media planning and placement strategy. You’re searching for a buy that yields the best results possible based on your audience. And, do your research on those “value-added” additions they like to throw in. Typically, they don’t add much value to your plan. 

#3 — Digital Marketing is Where You Should Already Be.

If you are like most of us, you don’t have the marketing dollars to be diverse or to go the traditional route. So you must become strategic, and smart with your money. 

Over the last 25 years, I have watched digital marketing take on a life of its own. And honestly, it’s changed my business. When a small business client asks, “Where do I spend my small marketing budget?” my answer 99.9% of the time is, “Go Digital!” 

Digital marketing has the ability to put your business in front of more eyes. It has the ability to demonstrate your Return On Investment (ROI) like no other. When digital marketing is in play, my clients don’t ask, “What did I get from my advertising spend?” The numbers are in black-and-white. No denying the bang for their buck. 

For large and small companies alike, a perfect mix of Search Engine Optimization (SEO), social media, video, and lead generating digital campaigns pack a punch unlike anything I’ve ever seen. Go big or go home. Go Digital!

#4 — Video is KING in 2019

While we’re on the digital subject, let’s talk video. I can’t think of better way to capture the attention of your target audience. When used on a digital platform—i.e. your website, social media platforms, eBlasts, eNewsletters, etc—video says it best. A professionally-produced video can give your audience a firsthand peek of your products and/or services. It can also provide a third-party endorsement, byway of testimonials, that you just can’t get anywhere else. Search engines love video too. Use them to improve your overall strategy for getting seen, and seen first, on the web. We love using video in our strategy.

#5 — Work with a Knowledgable Marketing Partner

Nothing can waste your marketing dollars faster than trying to guess at a strategy. Many business leaders are under the false impression that it’s too expensive to work with an agency or professional. But, keep this in mind: marketing is all marketing professionals do. We plan. We research. We place. We create. It’s what we know because it’s our passion. And, we know the latest trends. So, either spend your marketing budget on a plan you’re not sure about, or use an expert that can guide you in the right direction. Chances are the latter will save you in the end. 

What I’ve learned about marketing over the last 25 years is this: there is no one-size-fits-all for every business. But in the end, marketing is marketing. As long as the strategy is good, you will get your message in front of your customers and the end will justify the means. When in doubt, reach out to an expert to guide you. We have knowledge on our side. It would be a shame to waste it!



To Blog or Not to Blog? That is the Question!

When you hear the word, “blog,” it may conjure up images of activism, fashion or even food, but the fact is, blogs are everywhere and pretty much cover a spectrum of topics. While very few people even knew what a blog was 15 years ago, the growing number of blogs suggest that the idea is not simply a passing fad. Have you been thinking about incorporating a blog into your business? Maybe it’s time to give a serious look at why a blog might just be best thing you can do for your company. 

Making Your Mark

Your blog should be engaging, something people will want to share, something that will leave an impression with your audience. Let the public know who you are and what your company stands for. What makes you different from the rest? Are you environmentally friendly? Do you support a cause that is near and dear to the heart of your organization? Use your blog to promote those values and make your mark on the world! 

Attract New Customers

If your website isn’t getting much attention, a blog can be just what’s needed to ignite new leads. Sharing valuable tips with your audience helps to form trust, giving them incentive to consider your business over others in your field. 

Improved SEO

A series of informative blogs will expand your search traffic and increase your Google SEO ranking. If your website is only updating once a year, then you’re losing valuable opportunity and decreasing your search engine ranking. Google favors updated content over old, so a regular blog post can be exactly what you need to get noticed. 

Knock them Dead

This is your place to shine! Business marketing can be bland and boring or it can be exciting and fresh. Your blog is the heart of your marketing focus. A well-packaged campaign will create the image you want to portray to your customers, and a blog is the bow on top. Tell your story. Who are your employees? What makes your brand special? Talk about issues that matter to your audience. Get them to see you as more than just a brand, let them see the personality behind that brand. 

Be a Trendsetter

Don’t wait for what’s trending to tell your audience what matters. Do your research and give them the inside scoop on exciting industry buzz. What’s happening with real estate? What’s the latest in outdoor gear? No matter your industry, always be a leader and provide cutting edge information. 

Who has Time for Blogging?

You’re running a business. We get it. Time is a precious commodity. Between your business, family obligations and everything else that needs to be completed in a day, it’s not easy to find the time to sit, much less write a blog. That’s where a great content writer is invaluable. Chatter Marketing is a full-service marketing firm. Our marketing team goes above and beyond to know your brand, with a creative and proven approach that delivers results! 


Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.

Chatter Marketing Chosen Tulsa's 20 Best Advertising Agencies

Expertise.com Looked at 256 Advertising Agencies in Tulsa and Picked the Top 20

We are very pleased and honored to be chosen as one of Tulsa's 20 Best Advertising Agencies by Expertise. This organization analyzed and scored advertising agencies on more than 25 variables across six categories to provide a hand-picked list of the best advertising agencies in Tulsa, OK. Out of 256 agencies, we are please to report that Chatter Marketing ranked in the Top 20. Thank you Expertise!



Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.