Posts in Blog
Make Google a Fan of your Website!
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One of the best ways to improve your website's SEO (Search Engine Optimization) is to make Google a fan of your website. There are several ways to rank highly with the world's #1 search engine. One idea is to increase your domain authority.

So what is domain authority anyway? In a nutshell, the domain authority describes its relevance for a specific subject area or industry. This relevance has a direct impact on its ranking by search engines, trying to assess domain authority through automated analytic algorithms. The higher the domain authority value, the more relevance Google gives to your website.

One trick-of-the-trade for increasing domain authority is to place a featured article about your business with major online publications like bloomberg.com, inc.com, entrepreneur.com, or moneyinc.com.

At Chatter Marketing, we have the ability to assist clients with placement of those featured articles. High domain authority websites with fresh content are indexed by Google more often. This is just one strategy we use to increase the DA authority of your website and increase the rankings of the relevant keywords associated with your site.

If you want to rank higher with Google, make them a fan! We can help.



Marketing Insight: Five Tips From a Veteran

By: Heather Berryhill, CEO, Chatter Marketing, Inc.

Heather Berryhill, CEO, Chatter Marketing, Inc.

After graduating from Texas Tech University in 1994, I had high hopes of becoming the world’s best public relations guru. While I did get pretty good at my job, I’m not sure I accomplished the title of “World’s Best,” but I could certainly hold my own. 

Over the years, my career evolved. I quickly learned that my clients needed more that just PR. I learned that marketing is really a multi-faceted, diverse beast that requires strategy—and experience. It’s certainly NOT a one-size-fits-all platform, for sure. 

Today, I’m loving life as the CEO of small, yet bustling, advertising agency in Tulsa, Oklahoma. I have watched the marketing industry change almost as much as my evolving career. In this blog, I hope to give you a little insight into what I’ve learned over the last 25 years. Maybe my experience can assist you in deciphering what you should be doing for your business, from a marketing standpoint.

Let’s roll…

#1 — Diversity is Key…if You Have the Budget.

If your business has a healthy marketing budget, diversity is integral, especially if you are among the B2C community. A perfectly executed mix of television, print, radio and digital typically gets in front of your target audience in one way or another. If you have the dollars, be seen. Be everywhere your audience will be. But keep in mind, you’re going to reach people you don’t need to reach. And, not all advertising mediums are created equal. If you have to lean stronger in one direction or another, go heavier on digital. It IS the 21st century after all. 

#2 — Traditional Methods are Still in Play…but Be Smart!

Gone are the days where you can simply place an ad on TV or in a local newspaper and the calls roll in. Your customers are more perceptive in today’s arena. More complex. They are using DVR’s and skipping through commercials. So, in my opinion, placing ads during news segments, or big events, become critical. And, while I’m still a little old-fashioned and like to read a hardcopy of the newspaper, many are turning to online news. It depends on your audience. 

So be savvy when placing on traditional mediums, if that’s your marketing strategy of choice. Do your research. Ask for reach and frequency numbers based on your target audience. Any sales rep should be able to assist you with an effective media planning and placement strategy. You’re searching for a buy that yields the best results possible based on your audience. And, do your research on those “value-added” additions they like to throw in. Typically, they don’t add much value to your plan. 

#3 — Digital Marketing is Where You Should Already Be.

If you are like most of us, you don’t have the marketing dollars to be diverse or to go the traditional route. So you must become strategic, and smart with your money. 

Over the last 25 years, I have watched digital marketing take on a life of its own. And honestly, it’s changed my business. When a small business client asks, “Where do I spend my small marketing budget?” my answer 99.9% of the time is, “Go Digital!” 

Digital marketing has the ability to put your business in front of more eyes. It has the ability to demonstrate your Return On Investment (ROI) like no other. When digital marketing is in play, my clients don’t ask, “What did I get from my advertising spend?” The numbers are in black-and-white. No denying the bang for their buck. 

For large and small companies alike, a perfect mix of Search Engine Optimization (SEO), social media, video, and lead generating digital campaigns pack a punch unlike anything I’ve ever seen. Go big or go home. Go Digital!

#4 — Video is KING in 2019

While we’re on the digital subject, let’s talk video. I can’t think of better way to capture the attention of your target audience. When used on a digital platform—i.e. your website, social media platforms, eBlasts, eNewsletters, etc—video says it best. A professionally-produced video can give your audience a firsthand peek of your products and/or services. It can also provide a third-party endorsement, byway of testimonials, that you just can’t get anywhere else. Search engines love video too. Use them to improve your overall strategy for getting seen, and seen first, on the web. We love using video in our strategy.

#5 — Work with a Knowledgable Marketing Partner

Nothing can waste your marketing dollars faster than trying to guess at a strategy. Many business leaders are under the false impression that it’s too expensive to work with an agency or professional. But, keep this in mind: marketing is all marketing professionals do. We plan. We research. We place. We create. It’s what we know because it’s our passion. And, we know the latest trends. So, either spend your marketing budget on a plan you’re not sure about, or use an expert that can guide you in the right direction. Chances are the latter will save you in the end. 

What I’ve learned about marketing over the last 25 years is this: there is no one-size-fits-all for every business. But in the end, marketing is marketing. As long as the strategy is good, you will get your message in front of your customers and the end will justify the means. When in doubt, reach out to an expert to guide you. We have knowledge on our side. It would be a shame to waste it!



Is it Time to Rebrand Your Business?
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Many business owners believe that a company's "brand" is simply the company's name and logo. Well, that’s not exactly true. A brand is much more than that. Your business name and logo ARE the key ambassadors for your brand. It’s so important that both be strong. But there’s really more to your band than meets the eye.


Your company's brand is really the experiences your customers and prospects have with your company. A good brand communicates what your company does and how it does it. A good brand also establishes trust and credibility with your prospects and customers. And because a brand evolves over time, many companies, including some of the most successful ones, rebrand.


You may have noticed recent rebrands by large organizations like Taco Bell, McDonald’s, Pandora, and Mastercard. It's worthwhile to look closely at why companies rebrand and what your own company should know to successfully rebrand your business. When should a company even consider rebranding? Here are ways you can know when the time is right.


Differentiate from your competition. 

If your company name is too generic or similar to another business, you’re hurting your brand. A generic logo will similarly hurt your brand. A related problem occurs when you use stock art in your branding or marketing materials: You may be hurting your brand because everyone recognizes stock art when they see it; and those photos may turn up being used by your competitors.


This is where rebranding comes in: It can help your business stand out from your competitors' by showcasing the things that make your company different and better.

Even the best companies change their brand identity. It's not unusual for a company to outgrow its name and look for a fresh, unique business name that can help grow its business. Maybe it's time that your company do the same.


Companies should rebrand to give new life to outdated branding. 

It's possible that your Comic Sans font, flash-based website or 1990s color palette is dragging your brand down and making your business look outdated. The answer is “rebrand.” Smart companies rebrand because they know that good design can make or break a business, because they know they've outgrown their original mission. 

This is a common problem, We always advise clients to make sure their business name is not too narrow or literal.

Company have a poor reputation? Rebrand!

Many times, it’s necessary to break ties with a bad reputation and visibly demonstrate a commitment to a new, improved culture. If your business is struggling to overcome a negative reputation, a rebrand can help consumers see you in a fresh new light.

Is your business evolving? Rebrand!

Sometimes, a business gets the opportunity to expand or target a new market. When that happens, it's important to ensure that your new customers and prospects can connect with your brand. Expanding to a new demographic and significantly grew its business.

A Guide to Rebrand Successfully

Start by understanding your mission and values. 

Before you rebrand, it's crucial that you clearly understand your company's mission and values. Consider and assess what makes your company special. Why does your company exist, and what values does it have that are essential?

Develop a rebranding strategy that works with your existing branding. 

Many companies don't have the luxury of starting from a clean slate. If you're doing a partial rebrand, make sure to take the existing brand assets into account. 

At Chatter Marketing, we believe a consistent brand helps increase the overall value of your company by reinforcing your position in the marketplace, attracting better quality customers with higher retention rates, and raising the perceived value of your products or services. In contrast, erratic, inconsistent behavior quickly leads to confusion and mistrust.

Consider the market and your competition. 

Before you rebrand, do your due diligence. Research what your competition does. Determine how you stand apart from your competitors, and what your true value proposition is. It's vital that your new brand be fresh and relevant, but not so of-the-moment that it ends up looking dated too quickly.

Collaborate with your team. 

Your brand may be one of your most important company assets, but just as valuable are the people that help grow your business every day. Include voices from across your company: Some of the best ideas and most valuable feedback come from departments you might not expect.

Manage the rebrand carefully. 

A rebrand is often a complex and lengthy endeavor. Without a careful plan of attack, a well-managed process,  and experts to help you along the way, the rebrand can quickly go off the rails. Set deadlines and mitigate going down those pesky rabbit holes with a well thought-out project plan.

Launch your rebrand and tell the world. 

Even the most incredible rebrand is wasted if you never actually launch it. Make sure you plan your rebrand launch and be prepared to explain why you rebranded. Minimize the risk of customer confusion through a carefully planned launch that showcases the story behind the rebrand.

SEO vs. Google AdWords: Which is right for your business?

The goal of any website is to capture qualified leads, right? So, what’s the best way to let your prospective clients know you exist? Getting your website to rank on Google is one of the many challenges businesses face when marketing their products and services. Should you pay for Google AdWords, or put in some effort and play the long game with Organic SEO (Search Engine Optimization)? It’s a tough question and one that needs careful consideration. Most businesses don’t know whether to engage in an organic SEO strategy or a paid search strategy, or use both. We’re here to help you navigate the storm.

Organic Search Engine Optimization

The biggest advantage to having a strong organic SEO ranking is that it tends to be more trusted than advertised rankings. Google has been around long enough for users to be wise to when they are being advertised to. And, statistics reveal that a high organic ranking attracts 50% more click throughs than the top AdWord listing.

With this in mind, businesses that recognize higher organic rankings means increased trust which in turn equals increased revenue. However, it’s not as simple as ‘if you build it they will come’. In fact it’s far more complex. Which is where SEO comes into play.

At Chatter Marketing, we ensure our websites are Google friendly—increasing performance and trust—and in turn are more trusted in the eyes of the almighty search engines. We make sure your copy is relevant, your headings are appropriately tagged, your sites images are optimized and tagged, and that your site is mobile friendly. 

We’ve seen some incredible results for our SEO clients, but it’s not an exact science and it is a moving target. Google regularly updates their search algorithm which impacts how they rank sites. Organic SEO takes effort, focus and a lot of patience but, once your site is established, it undoubtedly yields incredible long-term results that help businesses grow based on merit and trust rather than depth of pockets.

Google AdWords

There are many forms of paid online advertising, but for this blog, we’ll focus on Google AdWords. They are after all the biggest and better known player. AdWords is a great way to elevate your listing to the top of the pile. However, it does come at a price and, if it’s not managed correctly.

Google AdWords charges on a Pay Per Click (PPC) basis. That is, when someone clicks on your ad, you’re charged. Popular search terms are more expensive to purchase than those that are less popular. The rate you are charged per click is dependent on your market and where you’d like to rank. For example, a company paying $0.20/click will likely not rank above a company paying $0.30/click. It’s just the system.

When starting a paid marketing campaign it’s important to understand what your customers are searching for when looking for your service. The biggest advantage of PPC is that you can control which terms your website will be listed for. This is especially helpful when you’re trying to determine which keyword term yields the best results. Using Google AdWord management tools, you can easily see which keywords are converting into site visitors.

Conclusion

There really is no right or wrong answer here. It’s all depends on your business, competition and budget. For many businesses, a mixture of organic and paid results often works best. The organic ranking gives your business some authority, trust and longer term results, while paid ads provide an immediate high ranking placement and increased visibility.

Whether you’re going to manage your own digital marketing or engage an agency such as Chatter Marketing, we recommend doing your research. What are your competitors doing? How are they ranking? How are they winning work? What keyword terms do they use? And when all else fails, turn to Chatter Marketing to help you stand out in a sea of competition.

Wonder Women
Wonder Women - Chatter Marketing

Chatter Marketing Founder & President, Heather Berryhill, was featured in the September/October issue of The Chamber Report featuring Women Business Leaders in the Tulsa area. Being amongst our communities very own "Wonder Women" speaks volumes about the leadership we have here at Chatter Marketing! Thank you Tulsa Regional Chamber for this awesome feature of our Women Business Leaders!

To Blog or Not to Blog? That is the Question!

When you hear the word, “blog,” it may conjure up images of activism, fashion or even food, but the fact is, blogs are everywhere and pretty much cover a spectrum of topics. While very few people even knew what a blog was 15 years ago, the growing number of blogs suggest that the idea is not simply a passing fad. Have you been thinking about incorporating a blog into your business? Maybe it’s time to give a serious look at why a blog might just be best thing you can do for your company. 

Making Your Mark

Your blog should be engaging, something people will want to share, something that will leave an impression with your audience. Let the public know who you are and what your company stands for. What makes you different from the rest? Are you environmentally friendly? Do you support a cause that is near and dear to the heart of your organization? Use your blog to promote those values and make your mark on the world! 

Attract New Customers

If your website isn’t getting much attention, a blog can be just what’s needed to ignite new leads. Sharing valuable tips with your audience helps to form trust, giving them incentive to consider your business over others in your field. 

Improved SEO

A series of informative blogs will expand your search traffic and increase your Google SEO ranking. If your website is only updating once a year, then you’re losing valuable opportunity and decreasing your search engine ranking. Google favors updated content over old, so a regular blog post can be exactly what you need to get noticed. 

Knock them Dead

This is your place to shine! Business marketing can be bland and boring or it can be exciting and fresh. Your blog is the heart of your marketing focus. A well-packaged campaign will create the image you want to portray to your customers, and a blog is the bow on top. Tell your story. Who are your employees? What makes your brand special? Talk about issues that matter to your audience. Get them to see you as more than just a brand, let them see the personality behind that brand. 

Be a Trendsetter

Don’t wait for what’s trending to tell your audience what matters. Do your research and give them the inside scoop on exciting industry buzz. What’s happening with real estate? What’s the latest in outdoor gear? No matter your industry, always be a leader and provide cutting edge information. 

Who has Time for Blogging?

You’re running a business. We get it. Time is a precious commodity. Between your business, family obligations and everything else that needs to be completed in a day, it’s not easy to find the time to sit, much less write a blog. That’s where a great content writer is invaluable. Chatter Marketing is a full-service marketing firm. Our marketing team goes above and beyond to know your brand, with a creative and proven approach that delivers results! 


Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.

5 Reasons Your Business Needs Video Marketing

Even though the use of video marketing is rising in popularity, many business owners still don’t see the benefit, often viewing it as expensive and not providing any real return on investment. YouTube is the second largest search engine on the planet. That statistic alone speaks volumes to the unique draw that videos offer in comparison to the written word, but there are numerous reasons why any savvy marketer turns to video to jumpstart any brand. 

Improved SEO

According to Comscore, an American global media measuring and analytics company, video is 53 times more likely to generate a first-page Google ranking than any other web content. Video makes up 64% of all internet traffic and is expected to increase to 80% by 2019, according to Cisco’s 2014 Visual Networking Index. 

Expanded Reach

The Facebook algorithm is often confusing and ever changing. Companies must continuously find ways to reach new customers. A quick and easy way to increase your reach on Facebook is to post video to your page. Facebook prioritizes native video in its newsfeed. In fact, a recent study from Socialbakers found that native Facebook videos get more organic (unpaid) reach on average than any other type of post on the platform, resulting in an average increase in reach of 135 percent. 

Increased Conversion

A recent consumer survey, by Animoto, reported that 73% of those surveyed confirm they are more likely to buy a product or sign up for a service if they watch a branded video that explains the product. Out of those surveyed, 96 % found videos helpful for making online purchase decisions. The report also found that 71% of consumers surveyed confirmed watching a corporate video left them with a positive impression of the company. On the surface, it can be easy to dismiss video as unnecessary fluff, but it’s hard to argue with the statistics when it comes to consumers. 

Conveys Your Message

Ultimately, when you’re looking to expand your customer base, it’s all about reaching the people you are most likely to attract. And, how do you do that? Tell them about your brand. Is your organization focused on bettering the community? Tell your potential clients. Did you create an exciting new product? Tell your customer base. While words are effective, video can be extremely compelling. Video is processed by the brain 60,000 times fast than text. 65% of people are visual learners, so naturally video can do what the written word often cannot. 

Grabs Attention

We are bombarded by content and images on a near constant basis. The challenge is to stand out among the competition. We’ve all probably watched a video recently that captured our attention. What was it about the video we noticed? Colorful graphics? Beautiful images? Music? A powerful message? Most likely, it was all the above. When done right, video has the power to make us think, and most importantly, the power to impact us. 

Call the Experts

Now that you understand some of the reasons behind the success of video in marketing, you might be left wondering where to begin. While a great video can be successful, not all videos are created equal. Sometimes, you need a little help in creating the right message, in video or otherwise. At Chatter Marketing, we identify your most unique selling points and give audiences something to talk about! Give us a call!


Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.

Marketing To Millennials Now and into the future

Millennials are likely the most talked about, written about generation in history. They’ve especially caught the attention of those looking to cash in on the buying power of this generation.

This demographic of the population, between 18-34 years of age, make up the biggest part of the workforce. Those approximately 80 million millennials spend upwards of $200 billion per year. With those statistics, it’s easy to see why businesses are vying for the attention of this unique demographic. Millennials are the most diverse population in history, making it tough to determine just how to market to them. Despite their many differences, there are a few key ways to attract our most coveted sales demographic.

Authenticity

Be yourself! Yes, your mother was right on this one. Know who you are as a company, and get that message out to the people you most want to reach. A key ingredient to keeping your content from being ignored it to be authentic. This generation is not easily swayed when it comes to spending their hard-earned dollars. It’s not enough to advertise a sleek sports car zipping along a coastal highway or a leggy model carrying the latest designer handbag. Those images are powerful, but are they real? Be true to your brand. Ask yourself what you stand for as a company, and do your best to convey that message through content and advertising. If your company believes in giving back, let your customers know about the work you’re doing in a local shelter or school. If you want to be known as the brand that cares about your consumers, then give them a product they can trust.

Substance

Most buyers do not like an overly pushy sales tactic, but millennials are especially turned off by this approach. This consumer base is looking for a personal approach to buying. They want to connect with the brands, and once they do, they tend to be loyal to those brands. Advertising deemed too consumeristic or company-focused will fall flat with millennials. A whopping 84% of millennial buyers reported that they often do no trust advertising. We’ve all been exposed to the sales pitches of “buy now” or “don’t wait, inventory won’t last” or our all-time favorite, “this rate is only available for a limited time.” While these tactics can serve a useful purpose, you don’t want them to become a part of your regular interaction with customers. Millennials often seek experiences over luxury items. Give your audience something tangible. It can be something as simple as a picture or inspirational quote, or a campaign aimed at invoking emotion and action.

Engagement

No, we’re not talking about finding that perfect someone to spend the rest of your life with, but it is important to build a relationship with your customers. If you focus more on getting to know what your customers want, then you are providing them with products they are more likely to purchase. Step into your customers’ shoes, so to speak. See what options they have available and anticipate what they need. Build a sense of community by giving them useful and shareable resources. Millennials are extremely diverse in their daily interactions. They have work friends, school friends, family and a host of other interactions through social media. If there is value in your content, it increases the likelihood of it being shared within those circles. Millennials value education and information and do their research when it comes to buying. Even something as simple as a how-to video or a blog gives you the ability to reach out to your customers with content that is useful and share-worthy. When all else fails, ask! Get feedback from your consumer base on what products and services they want.

The millennial generation can’t be summed up in a simple blog, tweet or post. They are as complex as they are unique in their approach to how they interact with brands. Their awareness of the world around them, due to a constant stream of information, often means they are not as easily swayed by marketing tactics used on previous generations. And that’s what we want from our audience. If a consumer knows what they want, then partnering with your costumers to learn their likes and dislikes is exactly the recipe for a successful business, now and well into the future.


Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.

Chatter Marketing Chosen Tulsa's 20 Best Advertising Agencies

Expertise.com Looked at 256 Advertising Agencies in Tulsa and Picked the Top 20

We are very pleased and honored to be chosen as one of Tulsa's 20 Best Advertising Agencies by Expertise. This organization analyzed and scored advertising agencies on more than 25 variables across six categories to provide a hand-picked list of the best advertising agencies in Tulsa, OK. Out of 256 agencies, we are please to report that Chatter Marketing ranked in the Top 20. Thank you Expertise!



Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.

Combatting Negative Reviews on Social Media

How to Turn Negative Reviews on Social Media into a Positive Selling Feature for your Small Business



If there is one hot topic with our clients it’s, “What do we do about negative reviews on our social media?” At Chatter Marketing, we look at negative social media reviews as an opportunity. Allow us to explain…

It’s true. No one likes to find a negative review about their business on Facebook or customer review websites, but unless you're perfect, it will probably happen. So, when it occurs, how do you deal with it?

We live in a world where everybody has a voice. An opinion. And often times, those opinions can wreck havoc on our businesses. Your customers have the ability to talk, take pictures, interact with others, and create positive or negative buzz about their experiences with your business. And worst of all, it isn’t all necessarily true.

Take a look at Google, Yelp, TripAdvisor, OpenTable, or any social media site and within seconds, you can read opinion after opinion about your business. Many are likely positive. So…how do you respond properly and turn a negative review into a positive selling opportunity?

  1. Don’t take it PersonallyYes, yes. We know. How can you NOT take it personally, right? After all, your business is YOURS and that makes this very personal. But, in actuality, it’s not personal. The reviewer is responding to their experiences with your business just as they would with any other business. So, put on your business big girl/boy pants, and remember that it’s not a reflection of you as a person.

  2. Always respond—If there is one rule we have about negative complaints, it’s that you should ALWAYS respond. You have to find time to make it right where angry customers are concerned. If you’re running your business well, it’s likely that only a few negative reviews are coming in, but it’s important to address each one. If you don’t have time to respond, hire a company that specializes in social media that will respond on your behalf.

  3. Respond Appropriately—It’s understandable that you might want to challenge the reviewer, but that’s a sure-fire way to compound the damage. Nobody likes a hothead, so DON’T DO IT! And yes…we need to follow the rule that the customer is always right. Even if you don’t believe it in a certain case, your response should indicate it. 

  4. Restate the Complaint—Most of the time, the negative reviewer is annoyed. And, when people are upset, they want to know that they were heard. Make sure that you restate the complaint. For example, if the person is mad that their food took too long to get to their table, start your response with, “I’m truly sorry that it took an hour for you to receive your dinner.”

  5. Nobody Likes to Hear Excuses—You’re first reaction is typically to give a reason why. Why it happened isn’t their problem so don’t risk an excuse sounding like an attempt to pass blame to others. Instead, say something like, “this was uncharacteristic of us and we would like to make it right.”

  6. Highlight your Strengths—The complaint is negative. Turn it in to a positive. “We’re truly sorry that our sales associate was unfriendly. We’ve been in business for more than 15-years serving thousands of customers per week but each customer is important to us. We would like to offer you…”

  7. Resolve it—Sometimes, your response to angry customers will say more about your business, and you as an owner, than the positive reviews you receive. Regardless of who is right or wrong, do your best to resolve the issue. We understand that this is nearly impossible because there are those you simply can’t make happy. But, it’s worth a shot and people looking at reviews will see you went over and above to make it right. If it was a dining experience, refund their check. If it was a product, offer to take it back with no questions asked. Whatever price you have to pay, it’s a way to show your potential NEW customers that you value your business and your customers. Think of it as advertising at a discount.

  8. Make it more Personal—It’s understandable that you don’t want your whole conversation with the disgruntled customer to be online. In that case, don’t put that in the public response. Tell them to call or email you to discuss further. You’d be happy to take care of them. And, potential customers reading the review will be impressed by the fact that you wanted to handle on a personal level.

Now that we’ve given you a few tips for how to handle a negative review, there is one area that we want to address separately. The DISGRUNTLED EMPLOYEE. (Insert horror film music!) Yep. We ALL have them. And, it’s no doubt that those unhappy, past employees will be one of the biggest thorns in your side on social media. 

At Chatter Marketing, we deal with this sort of negative review for clients the most! So, what do you do when an employee has been fired or laid off—and they are upset? YOU RESPOND, of course. 

Most of the time, these employees will go online and bash your business and give personal information about the inner workings of your organization. And it’s never pretty. But, don’t fret! Our advice to you is to respond in a positive way…

“We’re sorry Sally for your negative work experience with our organization. We assure you that hiring the best-of-the-best is of utmost concern for our organization. We wish you well in all your future endeavors.” 

If the disgruntled employee continues the conversation with an argument. Don’t respond. Other customers reading reviews can sense anger (and sometimes crazy). It’s not your job to defend yourself. Just let it go after the first response. Your silence speaks volumes to the reader.

We would like to conclude by saying, don’t sweat the bad reviews. No one expects a business to be all roses and rainbows. If you receive a few bad review, simply make it right and show everybody that you care about your business and your customers. And, watch your reviews for consistency. If multiple people are commenting negatively about your business, you may need to take a closer look and address the concerns. Negative reviews may have a sting to them, but they can also provide valuable feedback you can use to build a better business.


Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.

The Problem with Facebook

Why are your Facebook postings NOT reaching your targeted audience?

The-Problem-with-Facebook-Advertising

At Chatter Marketing, we're constantly trying to educate our clients on the reach of social media efforts. We often explain that they need to be diversified throughout all platforms. Our challenge as an agency is to do everything in our power to make sure our target audiences are seeing what we're posting. 

While we love Facebook, we also feel frustrated that we have to consistently throw money at them to ensure that our audience is seeing what were posting. The client doesn't always understand the challenge we're faced with with trying to reach the masses.

We look at it this way...if a potential new customer wants to find out about your organization, they're going to go to your website first. And then proceed to your Facebook page. But, if you want to reach them when they are not thinking about you...you MUST consider a Facebook ad budget. 

This video is from 2014, but we thought the creator did a fantastic job of explaining how the Facebook system works. At Chatter...we are most definitely getting more into video content pushing through YouTube to give our clients a broader reach. We still believe in ad budgets across all platforms, but like the reach that YouTube provides, even without a budget.

Our advice? Set aside a small budget monthly to advertise on your social media platforms and watch your reach explode!


Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.