Newspaper ads, promotional brochures, direct mailers, door hangers, magazine ads and much more….the world of print advertising and marketing is definitely not dead! There has been a generational shift to online marketing, but this only makes print all the more on-point when applied strategically in your industry.
Our marketing team begins by examining your market, who you are trying to reach, and what goals you want to achieve. We then work with our graphic designers to incorporate your company’s brand with the visual goals of the print design. Sometimes, businesses simply want to create brand awareness by promoting store locations or hours using a flyer or brochure. Other times, the print design will focus on a call to action to engage customers. We assign specific tracking numbers to each design, and then track when someone uses the number to take action on the printed marketing piece. This allows for engagement, sales conversations and training, and other deliverables to be analyzed. Plus, an effective print marketing campaign can be paired with additional online support advertising to boost extra marketing goals!