Good public relations management is crucial to any business or brand, big or small. Typically, business owners are preoccupied with sales, but when looking at ways to grow a company it’s important to look at the bigger picture too. If you’re seeing your business from strictly a marketing perspective, you lose sight of the fact that a great news story is often more valuable than a strategically placed advertisement.
We have a 20-year relationship with members of the Oklahoma media.
Our team can quickly call up editors, assignment desks, and news directors and they know who we are and are willing to listen to our newsworthy ideas on our clients.
We know how to find a great story.
When talking with clients we can immediately recognize the key angles and news possibilities.
We know the art of pitching a story to the news media.
We understand the rhythm of news deadlines and how to bundle our client’s story into a message that appeals to the media.
PR is about how you want the public to view your business. Generally, people don’t think they NEED public relations services until they have it. But once discovered, good PR placement serves as a third party, objective endorsement of your business that creates a trust with your audience you can’t buy elsewhere.
Together with marketing strategy, PR serves the ultimate goal of increasing brand awareness and overall success of a company.