Branding is used to tell a story about your business that sets you apart in the market. It lets consumers know what a company stands for while communicating the values and characteristics of that business. At a glance, your brand needs to represent your culture (who you are and what’s important to you). Your brand identity is a baseline, a foundation of your business, from which all marketing and advertising efforts flow.
Whether you are a new business, existing company seeking a new look, or going through a complete name change, we work vigorously to discover and develop your branding package. That starts with pinpointing your unique selling points and motivators behind why you do what you do. Then we work with our expert team of brand designers to implement your core values and create a comprehensive package with a logo, taglines and branding guides.
Your brand package is applied seamlessly across any medium: print advertising, website design, video graphics, business cards, promotional collateral, social media, email, correspondence, and virtually any and all other marketing efforts. No matter where or how someone engages your business, the branding is the consistent identity design that builds the recognition and trust needed to turn your audience into loyal customers.
Corporate identities change over time, and it’s important for your brand to change as well. Ideally, you should examine your brand every seven to ten years to determine if it’s still reflecting your core principles and values. Typically, there are obvious reasons to rebrand, but there are often more subtle reasons for determining the need to evaluate whether your brand is still working for you. Here are a few reasons why it might be time to sit down with a branding professional: Read, “What is rebranding and why is it necessary?”