Posts in Branding
5 Reasons Your Business Needs Video Marketing

Even though the use of video marketing is rising in popularity, many business owners still don’t see the benefit, often viewing it as expensive and not providing any real return on investment. YouTube is the second largest search engine on the planet. That statistic alone speaks volumes to the unique draw that videos offer in comparison to the written word, but there are numerous reasons why any savvy marketer turns to video to jumpstart any brand. 

Improved SEO

According to Comscore, an American global media measuring and analytics company, video is 53 times more likely to generate a first-page Google ranking than any other web content. Video makes up 64% of all internet traffic and is expected to increase to 80% by 2019, according to Cisco’s 2014 Visual Networking Index. 

Expanded Reach

The Facebook algorithm is often confusing and ever changing. Companies must continuously find ways to reach new customers. A quick and easy way to increase your reach on Facebook is to post video to your page. Facebook prioritizes native video in its newsfeed. In fact, a recent study from Socialbakers found that native Facebook videos get more organic (unpaid) reach on average than any other type of post on the platform, resulting in an average increase in reach of 135 percent. 

Increased Conversion

A recent consumer survey, by Animoto, reported that 73% of those surveyed confirm they are more likely to buy a product or sign up for a service if they watch a branded video that explains the product. Out of those surveyed, 96 % found videos helpful for making online purchase decisions. The report also found that 71% of consumers surveyed confirmed watching a corporate video left them with a positive impression of the company. On the surface, it can be easy to dismiss video as unnecessary fluff, but it’s hard to argue with the statistics when it comes to consumers. 

Conveys Your Message

Ultimately, when you’re looking to expand your customer base, it’s all about reaching the people you are most likely to attract. And, how do you do that? Tell them about your brand. Is your organization focused on bettering the community? Tell your potential clients. Did you create an exciting new product? Tell your customer base. While words are effective, video can be extremely compelling. Video is processed by the brain 60,000 times fast than text. 65% of people are visual learners, so naturally video can do what the written word often cannot. 

Grabs Attention

We are bombarded by content and images on a near constant basis. The challenge is to stand out among the competition. We’ve all probably watched a video recently that captured our attention. What was it about the video we noticed? Colorful graphics? Beautiful images? Music? A powerful message? Most likely, it was all the above. When done right, video has the power to make us think, and most importantly, the power to impact us. 

Call the Experts

Now that you understand some of the reasons behind the success of video in marketing, you might be left wondering where to begin. While a great video can be successful, not all videos are created equal. Sometimes, you need a little help in creating the right message, in video or otherwise. At Chatter Marketing, we identify your most unique selling points and give audiences something to talk about! Give us a call!


Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.

WHAT IS REBRANDING AND WHY IS IT NECESSARY?

Is it time to rebrand your business?

Rebrand - Chatter Marketing

How does marketing differ from branding?

To know the answer to that question, you must first understand the meaning of branding. Even those considered business savvy don’t always understand the meaning of the term and often simply lump it into the overall category of marketing. While that’s true to an extent, the concept of marketing and branding are actually quite different.

Marketing

Marketing is an effort to actively promote a product and convince consumers why that product is better than the rest. You’re telling the public why the product is the latest and greatest, that the gadget is cutting edge, or that they simply have to have it. While marketing is so much more complicated than that, it really boils down to getting the word out about a product or service.

Branding

Branding, on the other hand, should come before marketing. Branding is essentially used to tell a story. It lets consumers know what a company stands for while communicating the values and characteristics of that business. The brand is meant to tell the public who you are and why your business is important to you. A brand is a company’s identity and should stand alone even as marketing efforts ebb and flow.

Is it time to rebrand?

Corporate identities change over time, and it’s important for your brand to change as well. Ideally, you should examine your brand every seven to ten years to determine if it’s still reflecting your core principles and values. Typically, there are obvious reasons to rebrand, but there are often more subtle reasons for determining the need to evaluate whether your brand is still working for you. The following are just a few reasons why it might be time to sit down with the professionals.

Image is Everything

Perhaps you’ve had a pretty successful business thus far, but you feel like your image hasn’t kept pace with current trends. Maybe your brand worked well for decades when mom and pop ran the business, but you’ve noticed over time that your customer base hasn’t seen a great deal of growth or expansion. Rebranding is a way to capture an entirely new audience while keeping your existing buyers. It could be that you’ve simply faded into the background noise of ever changing trends. By revamping your image, you’re telling new, as well as existing customers, that exciting things are happening in your organization. Consumers will take notice of the changes and want to check in to find out what surprises you have on the horizon.

Your Business or Audience has Evolved

Maybe your original scope has evolved over the years, but your brand hasn’t. If your business started as a catering service but has since grown to include event planning, then it’s time for your brand to reflect that. If someone is looking for a party planner, you don’t want to be passed over simply because your brand identity doesn’t give any indication that you offer those services. Perhaps your target audience is evolving as well. If you started in medical sales, with a focus on large medical facilities and practices, but you’ve since expanded into home health, then it’s time for your brand to indicate such.

It’s all about the Message

If you feel like you’ve missed the mark on your efforts at attracting the customer base you’re seeking then you might need to examine whether your message is the reason. It’s time to appeal to a whole new demographic. Rebranding can send a specific message to attract the audience you’re after. Switching direction doesn’t necessarily mean you have to be drastic with the changes you make. Sometimes it’s as simple as altering your message to reach a new segment of the public. In an effort to attract health conscious customers to your new restaurant, promote your exclusive use of grass fed beef or your creation of several new vegan dishes. If you want to brand yourself as a family friendly health clinic, get the word out that you offer flexible hours and a child friendly environment. Let your message tell your story.

What is it you do?

Most of us have, at one time or another, been challenged to explain what it is we actually do for a living. Even though we know what we do on a daily basis, it’s difficult to explain. When asked about your business, you should be able to easily communicate what service or product you provide. It could be that your brand has diversified over time, resulting in confusion for consumers. If you find it difficult to explain to others what your company actually does, then it’s time to sit down with the professionals for a makeover of sorts to help you simply your mission.

Mergers and Acquisitions

This one happens to fall into the category of obvious reasons for rebranding. As companies merge or acquire new businesses, it’s important for their brand to reflect their new identity, often with a change in company name. Consumers will want to know that they can still place their confidence in your product or service, regardless of any restructuring of your company. A name change can bring some much needed life to your organization, but it can also be confusing for clients. It’s important to marry the brands without taking away the identity that customers have come to know and trust.

Chatter Marketing Can Help!

Chatter Marketing understands the process of rebranding can seem rather daunting. While the familiar may seem comfortable, it might not produce the results you’re really after when it comes to targeting your preferred audience. Don’t let your fear of change keep you from taking your business to the next level. Whether it’s simply time for a change or it’s a necessity for your company to move forward, we have the tools necessary to successfully implement your rebranding effort, start to finish.


Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.