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Wonder Women
Wonder Women - Chatter Marketing

Chatter Marketing Founder & President, Heather Berryhill, was featured in the September/October issue of The Chamber Report featuring Women Business Leaders in the Tulsa area. Being amongst our communities very own "Wonder Women" speaks volumes about the leadership we have here at Chatter Marketing! Thank you Tulsa Regional Chamber for this awesome feature of our Women Business Leaders!

To Blog or Not to Blog? That is the Question!

When you hear the word, “blog,” it may conjure up images of activism, fashion or even food, but the fact is, blogs are everywhere and pretty much cover a spectrum of topics. While very few people even knew what a blog was 15 years ago, the growing number of blogs suggest that the idea is not simply a passing fad. Have you been thinking about incorporating a blog into your business? Maybe it’s time to give a serious look at why a blog might just be best thing you can do for your company. 

Making Your Mark

Your blog should be engaging, something people will want to share, something that will leave an impression with your audience. Let the public know who you are and what your company stands for. What makes you different from the rest? Are you environmentally friendly? Do you support a cause that is near and dear to the heart of your organization? Use your blog to promote those values and make your mark on the world! 

Attract New Customers

If your website isn’t getting much attention, a blog can be just what’s needed to ignite new leads. Sharing valuable tips with your audience helps to form trust, giving them incentive to consider your business over others in your field. 

Improved SEO

A series of informative blogs will expand your search traffic and increase your Google SEO ranking. If your website is only updating once a year, then you’re losing valuable opportunity and decreasing your search engine ranking. Google favors updated content over old, so a regular blog post can be exactly what you need to get noticed. 

Knock them Dead

This is your place to shine! Business marketing can be bland and boring or it can be exciting and fresh. Your blog is the heart of your marketing focus. A well-packaged campaign will create the image you want to portray to your customers, and a blog is the bow on top. Tell your story. Who are your employees? What makes your brand special? Talk about issues that matter to your audience. Get them to see you as more than just a brand, let them see the personality behind that brand. 

Be a Trendsetter

Don’t wait for what’s trending to tell your audience what matters. Do your research and give them the inside scoop on exciting industry buzz. What’s happening with real estate? What’s the latest in outdoor gear? No matter your industry, always be a leader and provide cutting edge information. 

Who has Time for Blogging?

You’re running a business. We get it. Time is a precious commodity. Between your business, family obligations and everything else that needs to be completed in a day, it’s not easy to find the time to sit, much less write a blog. That’s where a great content writer is invaluable. Chatter Marketing is a full-service marketing firm. Our marketing team goes above and beyond to know your brand, with a creative and proven approach that delivers results! 


Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.

5 Reasons Your Business Needs Video Marketing

Even though the use of video marketing is rising in popularity, many business owners still don’t see the benefit, often viewing it as expensive and not providing any real return on investment. YouTube is the second largest search engine on the planet. That statistic alone speaks volumes to the unique draw that videos offer in comparison to the written word, but there are numerous reasons why any savvy marketer turns to video to jumpstart any brand. 

Improved SEO

According to Comscore, an American global media measuring and analytics company, video is 53 times more likely to generate a first-page Google ranking than any other web content. Video makes up 64% of all internet traffic and is expected to increase to 80% by 2019, according to Cisco’s 2014 Visual Networking Index. 

Expanded Reach

The Facebook algorithm is often confusing and ever changing. Companies must continuously find ways to reach new customers. A quick and easy way to increase your reach on Facebook is to post video to your page. Facebook prioritizes native video in its newsfeed. In fact, a recent study from Socialbakers found that native Facebook videos get more organic (unpaid) reach on average than any other type of post on the platform, resulting in an average increase in reach of 135 percent. 

Increased Conversion

A recent consumer survey, by Animoto, reported that 73% of those surveyed confirm they are more likely to buy a product or sign up for a service if they watch a branded video that explains the product. Out of those surveyed, 96 % found videos helpful for making online purchase decisions. The report also found that 71% of consumers surveyed confirmed watching a corporate video left them with a positive impression of the company. On the surface, it can be easy to dismiss video as unnecessary fluff, but it’s hard to argue with the statistics when it comes to consumers. 

Conveys Your Message

Ultimately, when you’re looking to expand your customer base, it’s all about reaching the people you are most likely to attract. And, how do you do that? Tell them about your brand. Is your organization focused on bettering the community? Tell your potential clients. Did you create an exciting new product? Tell your customer base. While words are effective, video can be extremely compelling. Video is processed by the brain 60,000 times fast than text. 65% of people are visual learners, so naturally video can do what the written word often cannot. 

Grabs Attention

We are bombarded by content and images on a near constant basis. The challenge is to stand out among the competition. We’ve all probably watched a video recently that captured our attention. What was it about the video we noticed? Colorful graphics? Beautiful images? Music? A powerful message? Most likely, it was all the above. When done right, video has the power to make us think, and most importantly, the power to impact us. 

Call the Experts

Now that you understand some of the reasons behind the success of video in marketing, you might be left wondering where to begin. While a great video can be successful, not all videos are created equal. Sometimes, you need a little help in creating the right message, in video or otherwise. At Chatter Marketing, we identify your most unique selling points and give audiences something to talk about! Give us a call!


Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.

Marketing To Millennials Now and into the future

Millennials are likely the most talked about, written about generation in history. They’ve especially caught the attention of those looking to cash in on the buying power of this generation.

This demographic of the population, between 18-34 years of age, make up the biggest part of the workforce. Those approximately 80 million millennials spend upwards of $200 billion per year. With those statistics, it’s easy to see why businesses are vying for the attention of this unique demographic. Millennials are the most diverse population in history, making it tough to determine just how to market to them. Despite their many differences, there are a few key ways to attract our most coveted sales demographic.

Authenticity

Be yourself! Yes, your mother was right on this one. Know who you are as a company, and get that message out to the people you most want to reach. A key ingredient to keeping your content from being ignored it to be authentic. This generation is not easily swayed when it comes to spending their hard-earned dollars. It’s not enough to advertise a sleek sports car zipping along a coastal highway or a leggy model carrying the latest designer handbag. Those images are powerful, but are they real? Be true to your brand. Ask yourself what you stand for as a company, and do your best to convey that message through content and advertising. If your company believes in giving back, let your customers know about the work you’re doing in a local shelter or school. If you want to be known as the brand that cares about your consumers, then give them a product they can trust.

Substance

Most buyers do not like an overly pushy sales tactic, but millennials are especially turned off by this approach. This consumer base is looking for a personal approach to buying. They want to connect with the brands, and once they do, they tend to be loyal to those brands. Advertising deemed too consumeristic or company-focused will fall flat with millennials. A whopping 84% of millennial buyers reported that they often do no trust advertising. We’ve all been exposed to the sales pitches of “buy now” or “don’t wait, inventory won’t last” or our all-time favorite, “this rate is only available for a limited time.” While these tactics can serve a useful purpose, you don’t want them to become a part of your regular interaction with customers. Millennials often seek experiences over luxury items. Give your audience something tangible. It can be something as simple as a picture or inspirational quote, or a campaign aimed at invoking emotion and action.

Engagement

No, we’re not talking about finding that perfect someone to spend the rest of your life with, but it is important to build a relationship with your customers. If you focus more on getting to know what your customers want, then you are providing them with products they are more likely to purchase. Step into your customers’ shoes, so to speak. See what options they have available and anticipate what they need. Build a sense of community by giving them useful and shareable resources. Millennials are extremely diverse in their daily interactions. They have work friends, school friends, family and a host of other interactions through social media. If there is value in your content, it increases the likelihood of it being shared within those circles. Millennials value education and information and do their research when it comes to buying. Even something as simple as a how-to video or a blog gives you the ability to reach out to your customers with content that is useful and share-worthy. When all else fails, ask! Get feedback from your consumer base on what products and services they want.

The millennial generation can’t be summed up in a simple blog, tweet or post. They are as complex as they are unique in their approach to how they interact with brands. Their awareness of the world around them, due to a constant stream of information, often means they are not as easily swayed by marketing tactics used on previous generations. And that’s what we want from our audience. If a consumer knows what they want, then partnering with your costumers to learn their likes and dislikes is exactly the recipe for a successful business, now and well into the future.


Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.

Chatter Marketing Chosen Tulsa's 20 Best Advertising Agencies

Expertise.com Looked at 256 Advertising Agencies in Tulsa and Picked the Top 20

We are very pleased and honored to be chosen as one of Tulsa's 20 Best Advertising Agencies by Expertise. This organization analyzed and scored advertising agencies on more than 25 variables across six categories to provide a hand-picked list of the best advertising agencies in Tulsa, OK. Out of 256 agencies, we are please to report that Chatter Marketing ranked in the Top 20. Thank you Expertise!



Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.

Combatting Negative Reviews on Social Media

How to Turn Negative Reviews on Social Media into a Positive Selling Feature for your Small Business



If there is one hot topic with our clients it’s, “What do we do about negative reviews on our social media?” At Chatter Marketing, we look at negative social media reviews as an opportunity. Allow us to explain…

It’s true. No one likes to find a negative review about their business on Facebook or customer review websites, but unless you're perfect, it will probably happen. So, when it occurs, how do you deal with it?

We live in a world where everybody has a voice. An opinion. And often times, those opinions can wreck havoc on our businesses. Your customers have the ability to talk, take pictures, interact with others, and create positive or negative buzz about their experiences with your business. And worst of all, it isn’t all necessarily true.

Take a look at Google, Yelp, TripAdvisor, OpenTable, or any social media site and within seconds, you can read opinion after opinion about your business. Many are likely positive. So…how do you respond properly and turn a negative review into a positive selling opportunity?

  1. Don’t take it PersonallyYes, yes. We know. How can you NOT take it personally, right? After all, your business is YOURS and that makes this very personal. But, in actuality, it’s not personal. The reviewer is responding to their experiences with your business just as they would with any other business. So, put on your business big girl/boy pants, and remember that it’s not a reflection of you as a person.

  2. Always respond—If there is one rule we have about negative complaints, it’s that you should ALWAYS respond. You have to find time to make it right where angry customers are concerned. If you’re running your business well, it’s likely that only a few negative reviews are coming in, but it’s important to address each one. If you don’t have time to respond, hire a company that specializes in social media that will respond on your behalf.

  3. Respond Appropriately—It’s understandable that you might want to challenge the reviewer, but that’s a sure-fire way to compound the damage. Nobody likes a hothead, so DON’T DO IT! And yes…we need to follow the rule that the customer is always right. Even if you don’t believe it in a certain case, your response should indicate it. 

  4. Restate the Complaint—Most of the time, the negative reviewer is annoyed. And, when people are upset, they want to know that they were heard. Make sure that you restate the complaint. For example, if the person is mad that their food took too long to get to their table, start your response with, “I’m truly sorry that it took an hour for you to receive your dinner.”

  5. Nobody Likes to Hear Excuses—You’re first reaction is typically to give a reason why. Why it happened isn’t their problem so don’t risk an excuse sounding like an attempt to pass blame to others. Instead, say something like, “this was uncharacteristic of us and we would like to make it right.”

  6. Highlight your Strengths—The complaint is negative. Turn it in to a positive. “We’re truly sorry that our sales associate was unfriendly. We’ve been in business for more than 15-years serving thousands of customers per week but each customer is important to us. We would like to offer you…”

  7. Resolve it—Sometimes, your response to angry customers will say more about your business, and you as an owner, than the positive reviews you receive. Regardless of who is right or wrong, do your best to resolve the issue. We understand that this is nearly impossible because there are those you simply can’t make happy. But, it’s worth a shot and people looking at reviews will see you went over and above to make it right. If it was a dining experience, refund their check. If it was a product, offer to take it back with no questions asked. Whatever price you have to pay, it’s a way to show your potential NEW customers that you value your business and your customers. Think of it as advertising at a discount.

  8. Make it more Personal—It’s understandable that you don’t want your whole conversation with the disgruntled customer to be online. In that case, don’t put that in the public response. Tell them to call or email you to discuss further. You’d be happy to take care of them. And, potential customers reading the review will be impressed by the fact that you wanted to handle on a personal level.

Now that we’ve given you a few tips for how to handle a negative review, there is one area that we want to address separately. The DISGRUNTLED EMPLOYEE. (Insert horror film music!) Yep. We ALL have them. And, it’s no doubt that those unhappy, past employees will be one of the biggest thorns in your side on social media. 

At Chatter Marketing, we deal with this sort of negative review for clients the most! So, what do you do when an employee has been fired or laid off—and they are upset? YOU RESPOND, of course. 

Most of the time, these employees will go online and bash your business and give personal information about the inner workings of your organization. And it’s never pretty. But, don’t fret! Our advice to you is to respond in a positive way…

“We’re sorry Sally for your negative work experience with our organization. We assure you that hiring the best-of-the-best is of utmost concern for our organization. We wish you well in all your future endeavors.” 

If the disgruntled employee continues the conversation with an argument. Don’t respond. Other customers reading reviews can sense anger (and sometimes crazy). It’s not your job to defend yourself. Just let it go after the first response. Your silence speaks volumes to the reader.

We would like to conclude by saying, don’t sweat the bad reviews. No one expects a business to be all roses and rainbows. If you receive a few bad review, simply make it right and show everybody that you care about your business and your customers. And, watch your reviews for consistency. If multiple people are commenting negatively about your business, you may need to take a closer look and address the concerns. Negative reviews may have a sting to them, but they can also provide valuable feedback you can use to build a better business.


Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.

The Problem with Facebook

Why are your Facebook postings NOT reaching your targeted audience?

The-Problem-with-Facebook-Advertising

At Chatter Marketing, we're constantly trying to educate our clients on the reach of social media efforts. We often explain that they need to be diversified throughout all platforms. Our challenge as an agency is to do everything in our power to make sure our target audiences are seeing what we're posting. 

While we love Facebook, we also feel frustrated that we have to consistently throw money at them to ensure that our audience is seeing what were posting. The client doesn't always understand the challenge we're faced with with trying to reach the masses.

We look at it this way...if a potential new customer wants to find out about your organization, they're going to go to your website first. And then proceed to your Facebook page. But, if you want to reach them when they are not thinking about you...you MUST consider a Facebook ad budget. 

This video is from 2014, but we thought the creator did a fantastic job of explaining how the Facebook system works. At Chatter...we are most definitely getting more into video content pushing through YouTube to give our clients a broader reach. We still believe in ad budgets across all platforms, but like the reach that YouTube provides, even without a budget.

Our advice? Set aside a small budget monthly to advertise on your social media platforms and watch your reach explode!


Chatter Marketing, Inc. is a full-service advertising, marketing, branding, public relations, and social media agency located in Tulsa, Oklahoma. The Chatter Marketing team has been creating BUZZ, or “Chatter,” for small and medium-sized organizations since 2013. They use their expertise and strategic skill to identify the client’s most unique selling point(s) and give audiences...something to talk about.